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Building a Local-First Website and Search Strategy to Drive In-Store Traffic

Swaggie Records Logo

 Industry: Retail / Music & Vinyl Records

 Location: Nashville, TN

Services: Website Design | Search Engine Optimization (SEO) | Google Ads 

The Challenge

  • No existing website to support local discovery
  • Limited visibility in local search results
  • Difficulty converting online searches into in-store visits
  • Needed to establish credibility as a new business

Our Strategy

Website Design on Shopify Platform

Responsive Design

Design and build a modern, mobile-friendly website that supports online sales while clearly promoting the in-store shopping experience and location.

View Ads Approach →

Search Engine Optimization (SEO)

Improve local and organic search visibility to attract nearby shoppers as well as customers looking to purchase online.

View SEO Approach →

Google Ads Local Optimization

Use location-based Google Ads campaigns specifically to drive immediate in-store foot traffic from high-intent local searches.

View AI Approach →

The Implementation

Website Design & Build

Digital foundation for local retail

Website Design & Build

Designed and built a mobile-friendly website from the ground up, structuring pages to highlight the store location, inventory focus, and in-store experience while supporting online purchases.

Search Engine Optimization

Local and organic visibility execution

Search Engine Optimization

Optimized on-page content, metadata, and site structure to improve visibility for local record store searches and online shopping queries, helping drive both foot traffic and ecommerce discovery.

Google Ads

Local traffic acquisition

Google Ads

Launched and managed location-based Google Ads campaigns focused on high-intent local searches, directing nearby customers to visit the store in person.

The Results

Increase in Organic Traffic
+ 0 %
Organic Traffic Growth - May 2020 to January 2025 - Swaggie Records

This chart illustrates steady organic traffic growth from May 2020 through January 2025, reflecting the successful establishment of local search visibility while supporting online shopping discovery through consistent SEO execution.

Keyword Rankings Improvement
+ 0 %
Keyword Rankings Improvement - May 2020 to January 2025 - Swaggie Records

This chart illustrates sustained growth in keyword rankings from May 2020 through January 2025, reflecting increased search visibility for both local discovery and online shopping.

Local Conversions from Google Ads
+ 0 %
Google Ads Results - 2025 vs 2024 - Swaggie Records

Google Ads performance improved year over year, driving more local conversions and clicks while reducing cost per conversion in 2025 compared to 2024.

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Get Your Free AI Visibility Snapshot

See how likely your business is to appear in AI-powered search results—including Google AI Overviews—before investing in SEO or content.

This free report gives you a quick, high-level look at how AI systems may currently interpret your website and brand online.

You’ll receive:

  • A basic AI visibility score
  • An initial likelihood rating (Very Unlikely → Very Likely)
  • Key gaps that may limit AI-driven visibility
Business Name
Website URL
Primary Services
Target Cities

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Schedule a 30-minute discovery call with one of our specialists to explore your goals and see if our approach is the right fit for your business.

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