Internet Marketing Minneapolis
Reach & Engage New Customers with Internet Marketing Services from Concrete Internet Marketing
Our internet marketing services are designed to help any business of any size reach and engage their target audience online.
Our team of internet marketing experts will fully analyze your online presence to find opportunities where your business can improve its outreach to start generating inbound leads and sales.
The ultimate goal with our internet marketing services is to put your business at the top of search engines anytime a searcher is looking for products or services you have to offer.
Schedule a phone call today and tell us about your business. We want to learn as much as we can about you so we can put together a internet marketing strategy designed specifically to meet your businesses goals.
What Is Internet Marketing & How Does It Work?
What Is Internet Marketing?
Internet marketing is a marketing medium that leverages web-based channels to build awareness around a businesses brand, products and services.
Popular internet marketing channels include Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM) and email marketing.
How Does Internet Marketing Work?
Depending on the internet marketing channel, internet marketing can be used reach new customers, engage interested customers and keep current customers up to date about your brand and to promote new products or services.
SEO and PPC are primarily used to reach new customers by getting your website to rank on the top of search engines when consumers are searching for products or services you offer.
SMM can be used to reach new consumers, engage interested consumers and to keep current customers up to date about your business.
Email marketing is primarily used to keep a list of subscribers up to date about your brand and to promote new products or services.
When you combine all these marketing channels, you are able to stay in front of new and existing consumers anytime they are thinking about a product or service you have to offer.
Why Is Internet Marketing Important?
Internet marketing is important because it is the only marketing medium that allows a business to reach its targeted audience based on signals consumers send when they use the internet.
All you have to do is be in the right place at the right time!
More Popular Questions Business Owners & Marketing Managers Ask About Internet Marketing
Internet marketing has become more and more popular nowadays among businesses around the world. After discovering the wide range benefits of internet marketing in promoting products and services online, it has soon become the leading medium for marketing all over the world.
Unlike mass marketing, which effectively piques the interest of the local audience by means of radio spots, newspapers and print media, internet marketing allows companies to nurture a more personal relationship with their consumers from all over the world. With internet marketing, businesses can deliver content to their customers through personalized and cost-effective communication.
Without further ado, here are our top 15 advantages of internet marketing…
1. Convenience And Quick Service
The incredible convenience of marketing online is one of the biggest advantages of internet marketing. The internet has extremely easy accessibility with consumers using the internet and reaching markets anywhere in the world. Because of this, purchasing goods from across borders now reduces the cost of transportation.
For importers, this is a huge advantage as it means they can order online right from the comforts of their home. In addition, you can easily track sales items online as they make their way into delivery. You can download digital products from the internet with just a click of a mouse. Internet marketing is great for business as it gives consumers a better and more comfortable shopping experience.
2. Low Cost For Operations
One of the main advantages of online marketing for businesses is its low operating cost. You can advertise cheaper with internet marketing than with traditional methods of advertisement such as ads in newspapers, on television and on the radio. In online marketing, you can easily get a free listing in a wide range of business directories.
In addition, the internet allows you to contact your customers more in comparison to how you would contact them traditionally. Online communication is more affordable than traditional communication methods such as sending mail and printing brochures. For example, you can send the same information in an email rather than a mail-out, saving you on printing, paper, and postage.
3. Measure And Track Results
An aspect of internet marketing that is rarely available with traditional marketing is the ability to measure and track results. With online marketing, your business can utilize varying tools for tracking results of your advertising campaigns. Using these tools, not only can you measure and track but also illustrate the progress of your marketing campaign in detailed graphics.
Measuring and tracking results gives your business a better idea of how your marketing campaign is faring. It gives you an idea of how you can better grow your traffic, leads, sales, and conversions. Without the ability to measure and track your results, you cannot alter or modify your marketing campaign so that it can better deliver the results you desire.
4. Demographic Targeting
Marketing your products and services online gives you the ability to target audience based on demography. This allows you to concentrate your efforts on the audience that you truly want to offer your products or services. With demographic targeting, you can better target your marketing efforts on specific demographic regions.
Demographic targeting gives you the ability to target specific customers you think are likely to purchase your product or hire your services. Every time someone visits your website and fills in a form, it gives you an idea of who your customers really are and lets you discover important details about them such as age and interests, which better shapes your services to match their needs.
5. Global Marketing
The ability to market your products and services globally is one of the biggest advantages of global marketing for business. Within several months of aggressive SEO, you can secure millions of viewers and reach huge audiences from across the world.
With internet marketing, you can easily reach beyond your geography to offer your products or services to customers worldwide. Wherever your target audiences are, you can easily reach them 24/7 and from any country all over the world. If your audience consists of more than your local market, utilizing global marketing offers you a great advantage.
6. Ability To Multitask
One of the core benefits of online marketing is its ability to handling millions of customers at the same time. As long as a website’s infrastructure is efficient, numerous transactions can easily take place simultaneously.
However, even with a large number of transactions taking place, your website is capable of providing satisfactory service to every customer who makes a purchase online, without the risk of diminished satisfaction. This high adaptability of internet marketing is an important benefit that businesses can take advantage of to provide their consumers the best shopping experience.
7. 24/7 Marketing
Internet marketing reduces cost and runs around the clock. That means that your marketing campaigns run for 24 hours a day, 7 days a week. Compared to traditional marketing, internet marketing does not constrain you with opening hours. At the same time, you would not be worrying about overtime pay for your staff.
In addition to this, there is no regional or international time difference for you to worry about that will affect the reach-ability or availability of your offers or online campaigns. Whenever someone opens their computer and connects to the internet, there is a higher chance of them seeing your marketing campaign. Furthermore, customers can look for your product at their most convenient time.
8. Automated, Tech-Savvy Marketing
Another advantage of internet marketing is that marketing this way is easy with a one-mouse-click automation. Compared to traditional offline marketing where marketers delegate various tasks to the best hands and talents, internet marketing takes advantage of a more tech-savvy method. With internet marketing, everything can go automated.
Internet marketing gives you the chance to turn every aspect of your business’s operations into a fully automated system. All you need to do is find the right tool and technology suited to your marketing campaign and you are done. By automating your marketing campaign, you can choose to do something more valuable with your time.
9. Data Collection For Personalization
Transactions through the internet allow you to collect data. Whenever a customer purchases a product through a company’s website, the data is captured. Your business can use this data in varying ways. Most businesses analyze the data to find out what product and/or services sell frequently.
Furthermore, the data collected can help segment customers, so your business can send them ads and other promotional materials based on their buying habits and interests. There are various ways that you can collect customer data including customer profiles or through their behavior while on your website.
The information collected through this method typically includes age, gender, location, how they came to your site, what sites they visited after they left, viewed products and the pages visited on your site.
Another way of collecting customer data is the use of internet tools or with tracking software. Compared to traditional marketing, online marketing allows for better data collection as well as personalization.
Through this advantage of internet marketing, businesses can serve millions of customers with various items and products based on their personal interests. Thus, shoppers can easily get their desired products without having to comb through the internet all day.
10. Diversified Marketing And Advertising
When targeting your audience, diversification plays an important role in your marketing and advertising campaigns. Diversification means that you can use a variety of tactics and strategies in order to reach your prospects. With online marketing, diversification becomes a lot easier. In addition to that, it is possible for you to run varying marketing techniques simultaneously to better implement your marketing campaign.
11. Easy Tweaking To Your Marketing And Advertising Campaigns
It is inevitable in marketing and advertising that something needs to be tweaked in order to optimize your campaigns. Compared to traditional marketing, online advertising is much easier to tweak. Whenever the campaign needs to be modified, online marketing allows the modification to happen without having to worry about downtime, service interruption or even halting the entire system.
This means that you can easily change the appearance of your online shopping mall – your website – by changing a few lines in the CSS that link to the web page.
12. Instant Transaction Service
Executing transactions is easy and nearly instant online. You can do this through a digital payment service so that there is no need for a cash to go between the marketer and the customer to buy and sell merchandise. This is all possible due to payment processing solutions executed by third party payment processing companies such as PayPal.
13. Better Sales Relationships
In traditional marketing, merchants often give their business cards or pamphlets to their customers after a sale. However, what happens is often on such occasions, the customers lose the cards or misplace it. The only time the seller would remember about the card was if they had the intention of visiting the seller again.
In the end, most customers do not remember the seller much less the card, so this marketing method does not work to convince buyers to return. This is different with internet marketing where the marketers can easily collect email addresses of their prospects and buyers, which they can use in reaching out and forming a relationship with the customer.
The marketer can use this email address to provide customers with valuable information such as information about the purchased product, available coupons on their products and services, special discounts and introducing new products. Aside from email addresses, they can also use social media for consistent interaction with customers.
14. Time-Effective Marketing
Unlike traditional marketing, internet marketing is easy to start and quick to implement. You can easily set up a marketing campaign at any time that is convenient for you. In fact, you can set up email marketing for your business within only a matter of hours. Within the next few minutes, you can setup an auto-responder and create a marketing list for your business.
15. Continued Marketing Campaign
Marketing campaign’s later effects are one of the greatest advantages of internet marketing for business. For example, content marketing efforts, such as blogs, and websites have the capacity to remain functional and promote your products and services years after you started your marketing campaign. Almost every online marketing technique has viral and long-term effects that can continually improve your site’s traffic.
The purpose of internet marketing is to connect businesses and consumers via digital channels to build brand awareness and to generate leads and sales.
Internet marketing channels include:
- Website Design
- Search Engine Optimization (SEO)
- Pay Per Click Advertising (PPC)
- Video Marketing
- Social Media Marketing
- Email Marketing
A successful internet marketing campaign will use multiple channels to relay their message in a variety of ways to reach their ideal audience on as many channels as possible.
The Internet Marketing Process
With the ultimate purpose of internet marketing being to generate leads and sales, you must first understand the process.
- Build Awareness – Using a combination of online marketing channels, you will need to get your message in front of as many consumers as possible.
- Engagement – As your audience grows, provide additional content designed to engage your audience.
- Trust Building/Education – Provide valuable content in the form of blog post or downloadable guides that show you are the industry expert.
- Conversion – Congratulations, you have built awareness, engaged with your target audience and educated them enough for them to trust you and make a purchase from you!
Although I make it sound easy, there is are a lot more details that go into building a successful internet marketing strategy.
However, if your internet marketing strategy does not have a clearly defined purpose, failure is inevitable. Take the time to plot out your internet marketing strategy and its purpose to reach your business goals and grow your business.
The costs of internet marketing services can range in the hundreds of dollars per month to thousands of dollars per month. The price you pay depends on the services included with your internet marketing package and the type of internet marketing company you hire.
Based on a survey by Alexandra Tachalova, the average costs for internet marketing services by a freelancer in the US is between $251 and $750 per month. For the same services, you can expect to pay an agency anywhere from $1,001 to $3,000 per month.
When it comes to charging by the hour, the average hourly rate for internet marketing services by freelancers came in between $76 to $100. For the same services, you can expect to pay an agency anywhere from $101 to $150 per hour.
However, the true cost of internet marketing services can be far greater, or far less, then the actual dollar amount you pay. No matter the cost, hiring the wrong internet marketing company can lead to penalties from Google and can damage your brands reputation.
Hiring a reputable internet marketing company can deliver results beyond your wildest imagination. Before making a decision to hire any internet marketing company based on their word or results they post on their website, be sure to get references and make sure you call those reference before making a hiring decision.
At Concrete Internet Marketing, we make internet marketing affordable because we believe every business should have access to professional online marketing services.
Our commission based SEO services start out at just $500 per month and increases based on the number of sales or leads your website produces from organic search. Additionally, we never charge more than $2,500 per month for our SEO services.
Our hourly SEO services are set at $125 per hour and are most popular with established websites who just need to update their on-page SEO.
Our PPC Management services cost $250 per month or 20% of your ad spend, whichever is greater.
Internet marketing is the process of using online marketing channels to promote your business and its products or services. The ultimate goal of internet marketing is to drive traffic to your website and convert that traffic into sales or leads.
Some examples of internet marketing include
- Website design
- Search engine optimization (SEO)
- Pay per click advertising (PPC)
- Content curation
- Email marketing
- Social media marketing
- Link building
- Video marketing
Sample Internet Marketing Strategy
To get started with internet marketing, the first thing you need to do is to put together a website. Your website will be the foundation to your online brand and should convey your businesses values and your expertise in your field.
Once your website is launched, you will need to begin growing your audience by filling the top of the funnel. The easiest way to fill the top of your funnel is providing valuable and informative content. This can be done using content curation and video marketing.
Next, you will need to start driving highly targeted traffic to your website. The long-term approach to driving website traffic is through search engine optimization (SEO). A well optimized website can drive hundreds, if not thousands, of visitors to your website on a daily basis.
Additionally, you will want to share your valuable and informative content on social media sites. Not only will sharing on social media drive traffic to your website, social media makes it easy for your audience to share your content with their friends or begin a conversation with your business.
Once you have started driving traffic to your website you will be able to grow an email marketing list as well as a pay per click (PPC) remarketing list for Google and Facebook. Building these lists will enable you to deliver highly relevant messages to website visitors who took special actions or visited specific pages on your website.
As your website traffic grows, so will the amount of data you collect. This data will help you understand which internet marketing strategies are working and which ones are not. The key to a successful internet marketing strategy is to continue to analyze the data so you can make better marketing decisions to grow your business.
Getting Started With Our Internet Marketing Services
Our internet marketing audit tools scan every faucet of your online presence. The information we receive gives us a deeper understanding of your current presence online and how we can improve it.
In our initial phone consultation, we want you to tell us all about your business and what you hope to achieve from our internet marketing services.
We will also reveal what your audits uncovered and set expectations to the amount of work that will be required to get your digital presence in order.
Our competitor research will unveil who your top competitors are and detailed information about thier internet marketing strategy.
We will be able to tell you what keywords they are ranking for, their online reputation score, their weaknesses and what its going to take to outrank them online.
Marketing Channel Research
Our internet marketing research will unveil the most popular channels your consumers are on and how difficult it will be to reach them on those channels.
Create Internet Marketing Strategy
Based on all the tasks completed above, we will put together a internet marketing strategy plan. Each week will have a specific list of tasks needed to be completed on our end that are designed to give you the best chance to generate the most leads from your internet marketing campaigns.
Before our second phone consultation, we will provide you with detailed reports from all the research we have completed along with a list of task we will complete on your behalf to get your internet marketing campaigns up and running.
Agree On Terms & Begin Work
Once terms are agreed upon and we have a signed contract, we will send you over an intake sheet to complete to grant us access to your website and any other tools that may be necessary to help us begin our work.
Request Your Free Audit Now!
How Much Do Our Internet Marketing Services Cost?
Internet Marketing Pricing
Below are sample prices to give you an idea of what you can expect to pay for our internet marketing services based on how aggressive you want your internet marketing strategy to be.
Local SEO Pricing
- 80+ Directory Listings
- Google My Business Page Management
- Bing Places Management
- Keyword Research
- 5 Keywords Rank Tracking
- Local Search Ranking Report
- Citation Tracker Report
- Bi-Annual GMB Audit
- Bi-Annual Local SEO Audit
Google Ads PPC Pricing
- Minimum $1000 Ad Spend
- Initial Campaign Development & Strategy
- Google Text Ads
- Google Shopping Ads
- Google Display Ads
- YouTube Video Ads
- Dynamic Ad Campaigns
- Remarketing Ads
- Google Customer Match & Audience Match
- Advanced Keyword Research & Selection
- Ad Campaign Copywriting
- Ongoing Keyword Development & Tweaking
- Up To 20 Web Lead Phone Call Recordings Per Month
- Click Fraud Protection
- Month over Month Reporting
- Monthly Strategy Call
- Website Audit
- Keyword Tracking – 10 Keywords
- 1 500 Word Blog Post
- 5 High Quality Backlinks
- Technical Optimization
- On Page SEO
- Off Page SEO
- Keyword Research
- Competitor Analysis
- Google Analytics Cusomization
- Internal Link Building
- Monthly Reporting
- Monthly Strategy Call
- Custom Dashboard
- Google Search Console Integration
- Bing Webmaster Tool Integration
- Gap Analysis
Protero has used a few large national SEO companies over the years. We would get a nice bump the 1st month and then no movement. I became very skeptical of SEO companies. When I saw what Concrete Internet Marketing did for my brother’s company Peter Doran Lawn & Landscape, I was confident they would take care of me beyond just “signing me up”. Since working with Concrete Internet Marketing our clicks and leads continue to increase consistently every month and our ads costs have been cut drastically. I buy and sell on the internet everyday and this is the first review I have posted. For me to be impressed enough to share the great work they doing shows how highly I think of their service.
Very knowledgeable which has resulted in more traffic to our website and has helped reduce the cost of our pay per click campaign.
Concrete Internet Marketing has been a great asset to our company. Very responsive and quality service!