Internet Marketing Company Minneapolis MN2020-04-29T19:57:23-05:00

Concrete Internet Marketing

Results Driven Internet Marketing Company

Your internet marketing nightmares are over!

National Recognicition for Minneapolis Internet Marketing Company

Full Service Internet Marketing Company

Looking for a full service internet marketing company that can handle all of your internet marketing campaigns? From Search Engine Optimization to Pay-Per-Click advertising and designing full blown internet marketing campaigns, we have team members that are highly knowledgeable and very experienced at developing internet marketing strategies that will grow your business.

What You Can Expect

Website Traffic

Quality Website Traffic

Using our internet marketing strategies we’ll got highly interested visitors to your website.

More Conversions

With quality traffic comes better results.  Your website will be working hard for you.

Higher Returns

More conversions means more leads and sales opportunities for you sales team.

Measurable Growth

Fast and profitable internet marketing campaigns based on battle tested digital marketing strategies.

“Concrete Internet Marketing has been a great asset to our company. Very responsive and quality service!”

Jeremy Miller
Pax Solutions

Concrete Internet Marketing Knows Digital Marketing

As a full service internet marketing agency, we have all the resources you need at affordable prices to help you build your brand identity and reach your business goals. Our internet marketing services include:

Whether you are looking for an internet marketing company to handle all of your internet marketing services, or are just looking for a few services to boost your online presence, we can provide you with the high quality services you deserve.

Internet Marketing Services

Internet Marketing Services We Offer

Website Design Services

Website Design

Build a new website or update your current website that aligns with your internet marketing strategy.

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Search Engine Optimization

Reach new customers searching for your products or services on search engines like Google.

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Pay Per Click Management Services

Pay Per Click Advertising

Advertise on search engines and social media platforms to reach highly targeted customers.

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Free SEO Audit

Digital Marketing Strategy

Get a complete digital marketing strategy to reach your customers all over the internet.

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“Concrete Internet Marketing provides a seamless and professional service for those looking to enhance their online presence. Our new website looks fantastic!”

Louie T.
Amazing Costa Rica Rentals

How Much Does Our Internet Marketing Services Cost?

All of our internet marketing services can be customized to meet the needs of your business. Below are our base pricing models that include the essentials to every internet marketing campaign.

Before getting started with any internet marketing services, we highly recommend getting a free website audit. A website audit will uncover the strengths and weaknesses of your current online profile. Once we know this information we can put together a custom marketing campaign for you.

Once you have your website audit and custom marketing strategy in hand, you can then determine which aspects of the marketing strategy you can handle in house and which aspects need to be outsourced.

Foundational SEO

  • Monthly Website Audits
  • Technical Website Fixes
  • Page Title Updates
  • Page Description Updates
  • Web Page Content Updates
  • Keyword Tracking (Up to 10 Keywords)
  • Google Analytics Setup & Customization
  • Google Search Console Integration
  • Organization Schema Markup
  • Monthly Strategy Call
  • Monthly SEO Report

Foundational SEO + Local SEO

  • All Foundational SEO Services Plus
  • 80+ Directory Listings & Monthly Management
  • Monthly Google My Business Audits
  • Google My Business Page Optimization
  • Weekly Google My Business Posts
  • Local Keyword Tracking (Up to 5 Keywords)
  • Monthly Local Search Ranking Report

PPC Advertising

$299 monthly or 20% of ad spend, whichever is greater (plus ad spend)
  • Minimum $500 Ad Spend
  • Initial Campaign Development & Strategy
  • Text, Shopping, Display & Video Ads
  • Dynamic Ad Campaigns
  • Remarketing Ads
  • Customer Match & Audience Match
  • Advanced Keyword Research & Selection
  • Ad Campaign Copywriting
  • Click Fraud Protection
  • Call Tracking & Recording (Extra)
  • Monthly Strategy Call

Popular Internet Marketing FAQ’s

What Is Internet Marketing?2020-03-29T20:56:01-05:00

What Is Internet Marketing?

Often called online marketing or digital marketing, internet marketing is a marketing medium that leverages web-based channels to build brand awareness around a business and its products and services.

Internet marketing is a pretty broad term that encompasses a range of marketing tactics and strategies including:

What Is Internet Marketing

With the rapid growth of consumers using the internet, marketing online has become one of the most efficient ways to market a business, product or service.

Reaching Potential Customers

Internet marketing allows marketers to reach their target market in ways that radio, tv and other forms of offline marketing are unable to. 

Search Engine Optimization 

For example, content marketing allows marketers to create blog posts around a topic or set of keywords.  The content created is optimized for search engines so that it can be found when somebody within the marketers target audiences searches for information online.

Pay Per Click Advertising

Another great example is advertising on Google Ads.  Google Ads gives marketers the ability to choose where their ads will be displayed and who will see them.  Some of these choices include geographical areas, demographics, age groups and even interest.

Social Media Platforms

Social media platforms such as Facebook, Twitter and Instagram have become popular places for marketers over the last decade.  These platforms allow businesses to grow a following of loyal customers.  By creating loyal followers, a business can then use them to amplify their message by liking, sharing and commenting on posts made by the business.

Internet Marketing for Small Business

Since web marketing is affordable and delivers exceptional results, it has given small businesses around the world an opportunity to compete on a global scale.

The most effective ways for a small business to reach new customers with internet marketing is to have a content creation plan in place.  Content has always been king on the internet and will be for the foreseeable future.

To get started with content marketing campaigns, a business must first understand its audience and their intent.  The best way to get an understanding of your target audience’s behaviors online is to get a free website audit from a trusted internet marketing company.

A website audit will disclose the strengths and weaknesses of your current website.  Additionally, a good website audit will disclose your competitors online marketing strategies and keywords they are targeting.  

With this information, a small business can put together a content marketing plan to help move to the top of search engine results pages for highly targeted and highly profitable keywords.

Internet Marketing Is a Long Term Strategy

Just like building a business from the ground up, it will take a bit of time to build your online brand.  Furthermore, the landscape for internet marketing is always changing. What works today may not work tomorrow.

To be successful with internet marketing consider hiring a full time employee or outsourcing your internet marketing needs to an internet marketing company.  By having a dedicated internet marketing specialist you will be able to keep your focus on managing your business so it continues to run smoothly.

How Does Internet Marketing Work?2020-03-29T21:16:11-05:00

How Does Internet Marketing Work?

Depending on the internet marketing channel, internet marketing can be used reach new customers, engage interested customers and keep current customers up to date about your brand and to promote new products or services.

SEO and PPC are primarily used to reach new customers by getting your website to rank on the top of search engines when consumers are searching for products or services you offer.

SMM can be used to reach new consumers, engage interested consumers and to keep current customers up to date about your business.

Email marketing is primarily used to keep a list of subscribers up to date about your brand and to promote new products or services.

When you combine all these marketing channels, you are able to stay in front of new and existing consumers anytime they are thinking about a product or service you have to offer.

Why Is Internet Marketing Important?2020-03-29T21:18:22-05:00

Why Is Internet Marketing Important?

Internet marketing is important because it is the only marketing medium that allows a business to reach its targeted audience based on signals consumers send when they use the internet.

All you have to do is be in the right place at the right time!

Why Internet Marketing Is Important

What Is The Purpose Of Internet Marketing?2020-03-29T21:19:33-05:00

The purpose of internet marketing is to connect businesses and consumers via digital channels to build brand awareness and to generate leads and sales.

Internet marketing channels include:

A successful internet marketing campaign will use multiple channels to relay their message in a variety of ways to reach their ideal audience on as many channels as possible.

The Internet Marketing Process

With the ultimate purpose of internet marketing being to generate leads and sales, you must first understand the process.

  • Build Awareness – Using a combination of online marketing channels, you will need to get your message in front of as many consumers as possible.
  • Engagement – As your audience grows, provide additional content designed to engage your audience.
  • Trust Building/Education – Provide valuable content in the form of blog post or downloadable guides that show you are the industry expert.
  • Conversion – Congratulations, you have built awareness, engaged with your target audience and educated them enough for them to trust you and make a purchase from you!

Although I make it sound easy, there is are a lot more details that go into building a successful internet marketing strategy.

However, if your internet marketing strategy does not have a clearly defined purpose, failure is inevitable.  Take the time to plot out your internet marketing strategy and its purpose to reach your business goals and grow your business.

What Are The Advantages Of Internet Marketing?2020-03-29T21:20:17-05:00

Advantages-of-Internet-Marketing-2019Internet marketing has become more and more popular nowadays among businesses around the world. After discovering the wide range benefits of internet marketing in promoting products and services online, it has soon become the leading medium for marketing all over the world.

Unlike mass marketing, which effectively piques the interest of the local audience by means of radio spots, newspapers and print media, internet marketing allows companies to nurture a more personal relationship with their consumers from all over the world. With internet marketing, businesses can deliver content to their customers through personalized and cost-effective communication.

Without further ado, here are our top 15 advantages of internet marketing…

1. Convenience And Quick Service

The incredible convenience of marketing online is one of the biggest advantages of internet marketing. The internet has extremely easy accessibility with consumers using the internet and reaching markets anywhere in the world. Because of this, purchasing goods from across borders now reduces the cost of transportation.

For importers, this is a huge advantage as it means they can order online right from the comforts of their home. In addition, you can easily track sales items online as they make their way into delivery. You can download digital products from the internet with just a click of a mouse. Internet marketing is great for business as it gives consumers a better and more comfortable shopping experience.

2. Low Cost For Operations

One of the main advantages of online marketing for businesses is its low operating cost. You can advertise cheaper with internet marketing than with traditional methods of advertisement such as ads in newspapers, on television and on the radio. In online marketing, you can easily get a free listing in a wide range of business directories.

In addition, the internet allows you to contact your customers more in comparison to how you would contact them traditionally. Online communication is more affordable than traditional communication methods such as sending mail and printing brochures. For example, you can send the same information in an email rather than a mail-out, saving you on printing, paper, and postage.

3. Measure And Track Results

An aspect of internet marketing that is rarely available with traditional marketing is the ability to measure and track results. With online marketing, your business can utilize varying tools for tracking results of your advertising campaigns. Using these tools, not only can you measure and track but also illustrate the progress of your marketing campaign in detailed graphics.

Measuring and tracking results gives your business a better idea of how your marketing campaign is faring. It gives you an idea of how you can better grow your traffic, leads, sales, and conversions. Without the ability to measure and track your results, you cannot alter or modify your marketing campaign so that it can better deliver the results you desire.

4. Demographic Targeting

Marketing your products and services online gives you the ability to target audience based on demography. This allows you to concentrate your efforts on the audience that you truly want to offer your products or services. With demographic targeting, you can better target your marketing efforts on specific demographic regions.

Demographic targeting gives you the ability to target specific customers you think are likely to purchase your product or hire your services. Every time someone visits your website and fills in a form, it gives you an idea of who your customers really are and lets you discover important details about them such as age and interests, which better shapes your services to match their needs.

5. Global Marketing

The ability to market your products and services globally is one of the biggest advantages of global marketing for business. Within several months of aggressive SEO, you can secure millions of viewers and reach huge audiences from across the world.

With internet marketing, you can easily reach beyond your geography to offer your products or services to customers worldwide. Wherever your target audiences are, you can easily reach them 24/7 and from any country all over the world. If your audience consists of more than your local market, utilizing global marketing offers you a great advantage.

6. Ability To Multitask

One of the core benefits of online marketing is its ability to handling millions of customers at the same time. As long as a website’s infrastructure is efficient, numerous transactions can easily take place simultaneously.

However, even with a large number of transactions taking place, your website is capable of providing satisfactory service to every customer who makes a purchase online, without the risk of diminished satisfaction. This high adaptability of internet marketing is an important benefit that businesses can take advantage of to provide their consumers the best shopping experience.

7. 24/7 Marketing

Internet marketing reduces cost and runs around the clock. That means that your marketing campaigns run for 24 hours a day, 7 days a week. Compared to traditional marketing, internet marketing does not constrain you with opening hours. At the same time, you would not be worrying about overtime pay for your staff.

In addition to this, there is no regional or international time difference for you to worry about that will affect the reach-ability or availability of your offers or online campaigns. Whenever someone opens their computer and connects to the internet, there is a higher chance of them seeing your marketing campaign. Furthermore, customers can look for your product at their most convenient time.

8. Automated, Tech-Savvy Marketing

Another advantage of internet marketing is that marketing this way is easy with a one-mouse-click automation. Compared to traditional offline marketing where marketers delegate various tasks to the best hands and talents, internet marketing takes advantage of a more tech-savvy method. With internet marketing, everything can go automated.

Internet marketing gives you the chance to turn every aspect of your business’s operations into a fully automated system. All you need to do is find the right tool and technology suited to your marketing campaign and you are done. By automating your marketing campaign, you can choose to do something more valuable with your time.

9. Data Collection For Personalization

Transactions through the internet allow you to collect data. Whenever a customer purchases a product through a company’s website, the data is captured. Your business can use this data in varying ways. Most businesses analyze the data to find out what product and/or services sell frequently.

Furthermore, the data collected can help segment customers, so your business can send them ads and other promotional materials based on their buying habits and interests. There are various ways that you can collect customer data including customer profiles or through their behavior while on your website.
The information collected through this method typically includes age, gender, location, how they came to your site, what sites they visited after they left, viewed products and the pages visited on your site.

Another way of collecting customer data is the use of internet tools or with tracking software. Compared to traditional marketing, online marketing allows for better data collection as well as personalization.

Through this advantage of internet marketing, businesses can serve millions of customers with various items and products based on their personal interests. Thus, shoppers can easily get their desired products without having to comb through the internet all day.

10. Diversified Marketing And Advertising

When targeting your audience, diversification plays an important role in your marketing and advertising campaigns. Diversification means that you can use a variety of tactics and strategies in order to reach your prospects. With online marketing, diversification becomes a lot easier. In addition to that, it is possible for you to run varying marketing techniques simultaneously to better implement your marketing campaign.

11. Easy Tweaking To Your Marketing And Advertising Campaigns

It is inevitable in marketing and advertising that something needs to be tweaked in order to optimize your campaigns. Compared to traditional marketing, online advertising is much easier to tweak. Whenever the campaign needs to be modified, online marketing allows the modification to happen without having to worry about downtime, service interruption or even halting the entire system.

This means that you can easily change the appearance of your online shopping mall – your website – by changing a few lines in the CSS that link to the web page.

12. Instant Transaction Service

Executing transactions is easy and nearly instant online. You can do this through a digital payment service so that there is no need for a cash to go between the marketer and the customer to buy and sell merchandise. This is all possible due to payment processing solutions executed by third party payment processing companies such as PayPal.

13. Better Sales Relationships

In traditional marketing, merchants often give their business cards or pamphlets to their customers after a sale. However, what happens is often on such occasions, the customers lose the cards or misplace it. The only time the seller would remember about the card was if they had the intention of visiting the seller again.

In the end, most customers do not remember the seller much less the card, so this marketing method does not work to convince buyers to return. This is different with internet marketing where the marketers can easily collect email addresses of their prospects and buyers, which they can use in reaching out and forming a relationship with the customer.

The marketer can use this email address to provide customers with valuable information such as information about the purchased product, available coupons on their products and services, special discounts and introducing new products. Aside from email addresses, they can also use social media for consistent interaction with customers.

14. Time-Effective Marketing

Unlike traditional marketing, internet marketing is easy to start and quick to implement. You can easily set up a marketing campaign at any time that is convenient for you. In fact, you can set up email marketing for your business within only a matter of hours. Within the next few minutes, you can setup an auto-responder and create a marketing list for your business.

15. Continued Marketing Campaign

Marketing campaign’s later effects are one of the greatest advantages of internet marketing for business. For example, content marketing efforts, such as blogs, and websites have the capacity to remain functional and promote your products and services years after you started your marketing campaign. Almost every online marketing technique has viral and long-term effects that can continually improve your site’s traffic.

Advantages of Internet Marketing
How Much Does Internet Marketing Cost?2020-03-29T21:50:28-05:00

Costs of Internet Marketing ServicesHow Much Does Internet Marketing Cost?

The costs of internet marketing services can range in the hundreds of dollars per month to thousands of dollars per month. The price you pay depends on the services included with your internet marketing package and the type of internet marketing company you hire.

Based on a survey by Alexandra Tachalova, the average costs for internet marketing services by a freelancer in the US is between $251 and $750 per month. For the same services, you can expect to pay an agency anywhere from $1,001 to $3,000 per month.Average Cost for Internet Marketing Services

When it comes to charging by the hour, the average hourly rate for internet marketing services by freelancers came in between $76 to $100. For the same services, you can expect to pay an agency anywhere from $101 to $150 per hour.

However, the true cost of internet marketing services can be far greater, or far less, then the actual dollar amount you pay. No matter the cost, hiring the wrong internet marketing company can lead to penalties from Google and can damage your brands reputation.

Hiring a reputable internet marketing company can deliver results beyond your wildest imagination. Before making a decision to hire any internet marketing company based on their word or results they post on their website, be sure to get references and make sure you call those reference before making a hiring decision.

At Concrete Internet Marketing, we make internet marketing affordable because we believe every business should have access to professional online marketing services. Below is a list of our basic foundation services along with prices to give you an idea of how much internet marketing cost to get started. You can also visit our internet marketing shop to add individual services to customize your internet marketing strategy.

Foundational SEO

  • Monthly Website Audits
  • Technical Website Fixes
  • Page Title Updates
  • Page Description Updates
  • Web Page Content Updates
  • Keyword Tracking (Up to 10 Keywords)
  • Google Analytics Setup & Customization
  • Google Search Console Integration
  • Organization Schema Markup
  • Monthly Strategy Call
  • Monthly SEO Report

Foundational SEO + Local SEO

  • All Foundational SEO Services Plus
  • 80+ Directory Listings & Monthly Management
  • Monthly Google My Business Audits
  • Google My Business Page Optimization
  • Weekly Google My Business Posts
  • Local Keyword Tracking (Up to 5 Keywords)
  • Monthly Local Search Ranking Report

Google Ads Management

$499 monthly
  • Minimum $1000 Ad Spend
  • Initial Campaign Development & Strategy
  • Google Text Ads
  • Google Shopping Ads
  • Google Display Ads
  • YouTube Video Ads
  • Dynamic Ad Campaigns
  • Remarketing Ads
  • Google Customer Match & Audience Match
  • Advanced Keyword Research & Selection
  • Ad Campaign Copywriting
  • Ongoing Keyword Development & Tweaking
  • Click Fraud Protection
  • Monthly Report
  • Monthly Strategy Call

Our SEO Services Will Rank Your Website For More Keywords

Our PPC Management Services Will Maximize Your Ad Spend

Google Ads Performance Grader

“Very knowledgeable which has resulted in more traffic to our google maps and also to the website. Has helped reduce the cost of our pay per click campaign.”

Joe Doran
GlassWorks Auto Glass

Getting Started With Our Internet Marketing Services

Our internet marketing audit tools scan every faucet of your online presence. The information we receive gives us a deeper understanding of your current presence online and how we can improve it.

In our initial phone consultation, we want you to tell us all about your business and what you hope to achieve from our internet marketing services.

We will also reveal what your audits uncovered and set expectations to the amount of work that will be required to get your digital presence in order.

Our competitor research will unveil who your top competitors are and detailed information about thier internet marketing strategy.

We will be able to tell you what keywords they are ranking for, their online reputation score, their weaknesses and what its going to take to outrank them online.

Our internet marketing research will unveil the most popular channels your consumers are on and how difficult it will be to reach them on those channels.

Based on all the tasks completed above, we will put together a internet marketing strategy plan. Each week will have a specific list of tasks needed to be completed on our end that are designed to give you the best chance to generate the most leads from your internet marketing campaigns.

Before our second phone consultation, we will provide you with detailed reports from all the research we have completed along with a list of task we will complete on your behalf to get your internet marketing campaigns up and running.

Once terms are agreed upon and we have a signed contract, we will send you over an intake sheet to complete to grant us access to your website and any other tools that may be necessary to help us begin our work.

Ready To See How We Can Help You?

Whether you are simply looking for a website redesign or are in need of a full blown internet marketing campaign, our digital marketing experts are ready to help you.

Fill out the simple 3 step form below and we will get started on brainstorming some ideas on how we can help you drive more traffic, sales and leads through digital marketing efforts today!