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Modernizing a Local Service Website to Drive Search Visibility and Qualified Leads

Peter-Doran-Lawn-Logo

 Industry: Lawn Care & Landscaping Services

 Industry: Minneapolis, MN and surrounding metro

Services: Website Design | Search Engine Optimization (SEO) | AI SEO | Local SEO

The Challenge

  • An outdated website that did not clearly communicate services or value
  • Limited visibility in organic and local search results
  • Missed opportunities to capture high-intent local service searches
  • No optimization for emerging AI-driven search experiences

Our Strategy

Website Design

Responsive Design

Create a modern, mobile-friendly website designed to clearly present services and convert visitors into leads.

View Website Design Approach →

SEO (Organic & Local)

Improve visibility across both traditional organic results and local search to capture nearby homeowners actively searching for services.

View SEO Approach →

AI SEO

Structure content and on-site signals to improve visibility across AI-driven search and recommendation platforms.

View AI Approach →

The Implementation

Website Design

Modern, mobile-friendly website built for lead conversion

Website Design

Redesigned the website with a clean, modern layout, improved navigation, and clear calls-to-action to better convert visitors into qualified leads.

SEO (Organic + Local)

On-site and local search optimization execution

SEO (Organic + Local)

Optimized on-page content, metadata, site structure, and local relevance signals to improve rankings for lawn care and landscaping services in the service area.

AI SEO

Content structured for AI-driven search visibility

AI SEO

Structured service content and business information to align with how AI-driven platforms interpret relevance, authority, and local intent.

The Results

Increase in Organic Traffic
+ 0 %
Organic Traffic Growth - January 2017 to January 2026 - Peter Doran Lawn

This chart shows over a tenfold increase in organic traffic since 2017, demonstrating sustained long-term growth driven by consistent SEO execution rather than short-term spikes.

Keyword Rankings Improvement
+ 0 %
Keyword Rankings - January 2017 to January 2026 - Peter Doran Lawn

This chart illustrates sustained keyword growth since 2017, showing a more than twentyfold increase in ranking keywords as search visibility expanded steadily over time.

AI Overview Appearances
+ 0
AI Traffic Growth - July 2024 to January 2026 - Peter Doran Lawn

Visibility in AI Overviews began in July 2024 and increased steadily as content and entity signals matured.

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Get Your Free AI Visibility Snapshot

See how likely your business is to appear in AI-powered search results—including Google AI Overviews—before investing in SEO or content.

This free report gives you a quick, high-level look at how AI systems may currently interpret your website and brand online.

You’ll receive:

  • A basic AI visibility score
  • An initial likelihood rating (Very Unlikely → Very Likely)
  • Key gaps that may limit AI-driven visibility
Business Name
Website URL
Primary Services
Target Cities

Book Your Discovery Call

Schedule a 30-minute discovery call with one of our specialists to explore your goals and see if our approach is the right fit for your business.

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