Launching a Dedicated WordPress Website for an Established Ice-Fishing Product
Industry: eCommerce / Ice Fishing
Services: WordPress Website Design
The Challenge
- No independent website focused exclusively on the Jaws of Ice product
- Product information previously housed within a broader parent site
- Need to retain existing credibility while establishing a distinct product identity
- Requirement for a flexible website that could support future marketing efforts
Our Strategy
Dedicated Product Website
Create a standalone digital home exclusively for Jaws of Ice.
Clear Product Messaging
Structure content to explain features, benefits, and use cases quickly and clearly.
Scalable WordPress Foundation
Build a site that can evolve with future campaigns and product updates.
The Implementation
WordPress Website Design
Dedicated WordPress website for established product
WordPress Website Design
Designed and built a custom WordPress website from the ground up, providing Jaws of Ice with a focused, easy-to-navigate platform that highlights product functionality, benefits, and real-world use.
Product Messaging & User Experience
Clear product messaging and conversion-focused UX
Product Messaging & User Experience
Developed a streamlined content flow that helps visitors quickly understand the product, reinforces credibility, and guides them toward clear next steps.
The Results
The new Jaws of Ice website delivers a strong, independent digital presence while preserving the product’s established trust.
- Focused Brand Identity: The product now has a dedicated platform free from competing content.
- Preserved Credibility: Existing authority carried into a standalone website experience.
- Marketing-Ready Platform: The site is positioned to support future growth and promotional efforts.
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