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Driving Local Awareness and Lead Growth Through Local SEO and Google Ads

Industry: Pediatric Therapy / Healthcare Services

Location: Elk River, MN

Services: Local SEO | Google Ads 

The Challenge

  • Limited visibility in Google Search and Maps for high-intent local therapy-related searches
  • Difficulty capturing local demand from parents searching for pediatric therapy services
  • Ineffective online presence for generating inbound inquiries
  • No structured paid media strategy to capture immediate local demand

Our Strategy

Local SEO

Local Citation Building

Improve local search visibility by optimizing service pages, business listings, and localized content to rank for pediatric therapy and related local keywords.

View Local SEO Approach →

Google Ads

Launch targeted Google Ads campaigns focused on nearby, high-intent search terms to drive immediate inquiries and maximize appointment requests.

View Google Ads Approach →

The Implementation

Local SEO

Local search optimization execution

Local SEO

Optimized Google Business Profile, local citations, on-page SEO elements (titles, metadata, schema) and added locally relevant keyword content to improve visibility on Google Maps and local search results.

Google Ads

Targeted Google Ads for local demand

Google Ads

Launched and optimized Google Ads campaigns using location targeting, high-intent pediatric therapy keywords, and conversion tracking to drive calls, form submissions, and appointment requests from nearby searchers.

The Results

Local Interaction
0
Google Business Profile Performance - August 2025 to December 2025 - HHH Pediatric Therapy

This chart shows consistent month-over-month growth in Google Business Profile interactions, resulting in 1,790 total local engagements driven by Local SEO and Google Ads.

Increase in Conversions (YoY)
+ 0 %

This chart compares Google Ads performance in 2025 versus 2024, showing a 91% increase in conversions driven by higher demand capture and improved campaign efficiency.

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