Bing Ads
Lower competition, powerful LinkedIn targeting, and cross‑device reach make Microsoft Advertising a cost‑efficient way to scale qualified leads.
Bing Advertising allows your business to reach a high-intent audience often overlooked on other platforms. With lower competition and cost-per-click, you can drive quality leads, increase conversions, and achieve measurable growth while maximizing your advertising budget.
Lower Cost-Per-Click
Increase in Conversions
Explore the Google Ads campaign types we create to reach the right customers, increase visibility, and drive qualified leads for your business.
Reach customers searching for concrete services. Our campaigns target the right keywords to appear at the top of search results.
Show product images, price, and merchant info directly in results to drive ecommerce revenue.
AI distributes assets across search, audience network, and apps to maximize conversions with minimal setup.
Reach targeted users on MSN, Outlook, Edge, and premium partners with native single‑image, carousel, and video formats.
From strategy to results, we manage your Bing Ads campaigns end-to-end to drive leads, traffic, and measurable ROI
Reach millions on Bing, Yahoo, and partner networks. Generate leads and boost growth.
Connect with millions of users on Bing, Yahoo, and partner networks, capturing demand where searches happen most.
Leverage smart bidding and automated optimizations to improve results while saving time and budget.
Combine keyword intent with advanced audience signals to reach the right users efficiently.
Track clicks, leads, and sales with full conversion tracking, tying spend directly to results.
Trusted by concrete and coating contractors nationwide, our SEO, PPC, and CRM solutions turn marketing into profit
Find clear answers to common questions about our Bing Ads management and automation services.
Bing Ads, now known as Microsoft Advertising, is a pay-per-click (PPC) platform that shows your ads across the Bing, Yahoo, and AOL search networks reaching millions of users that Google Ads doesn’t.
At Concrete Internet Marketing, we use Bing Ads to help businesses expand their reach, lower their cost per click, and connect with high-intent audiences often overlooked by competitors.
Our Microsoft Advertising campaigns are:
Fully integrated with your CRM and automation system — every lead, call, and form is tracked automatically.
Optimized for conversions, not just clicks — we focus on real ROI, not vanity metrics.
Built for scale — with keyword strategies, remarketing, and performance tracking that mirror and complement your Google Ads campaigns.
Bing Ads is often one of the most cost-effective ways to generate leads and sales and when paired with automation, it becomes a predictable, revenue-driving channel for your business.
While both Bing Ads (Microsoft Advertising) and Google Ads use similar pay-per-click (PPC) models, there are several important differences that can impact your campaign performance.
At Concrete Internet Marketing, we leverage both platforms strategically to maximize reach and ROI.
Here’s how Bing Ads stands out:
Lower competition – Fewer advertisers means lower cost-per-click (CPC) in many industries.
Different audience demographics – Bing users tend to be slightly older, more affluent, and often search from desktop devices, ideal for home services, B2B, and high-value purchases.
Microsoft ecosystem integration – Ads appear across Bing, Yahoo, and AOL networks, plus Edge browser and Outlook search.
High conversion potential – Because of its audience and platform mix, Bing Ads often delivers stronger conversion rates at a lower cost.
We use both Bing and Google Ads together to build a full-funnel strategy all integrated with your CRM and automation system so you can track exactly which platform drives your best leads, sales, and ROI.
At Concrete Internet Marketing, we use the same automation and CRM integration system that powers all of our ad campaigns giving you complete visibility into how every Bing Ads click translates into revenue.
Here’s how it works:
Conversion tracking – Every call, form submission, and online purchase from Bing Ads is automatically recorded and tagged by campaign.
CRM integration – Leads flow directly into your CRM, where they’re tracked by source, keyword, and ad group.
Pipeline visibility – You can see exactly how each lead moves through your sales process and when it converts.
Revenue attribution – Our system ties closed deals back to their original Bing Ads campaigns to calculate ROI precisely.
Real-time dashboards – Automated reports show key metrics like cost per lead, conversion rate, and return on ad spend (ROAS).
With this setup, you don’t have to guess whether Bing Ads is working, you’ll have proof of performance down to the dollar, all visible inside your CRM.
While almost any business can benefit from Bing Ads, it’s especially powerful for companies targeting audiences that use desktop devices, Microsoft products, or professional search environments.
At Concrete Internet Marketing, we’ve seen the best results for:
Home service businesses like contractors, remodelers, and cleaning companies
B2B brands that want to reach decision-makers searching from office computers
E-commerce stores selling to higher-income or repeat buyers
Local businesses looking to appear in Bing Maps and Microsoft search results
Bing’s audience tends to be slightly older, more affluent, and highly engaged, which often leads to lower cost-per-clicks and higher conversion rates than Google.
And since every campaign we run is connected to your CRM and automation system, you’ll see exactly how many leads and sales come from Bing Ads giving you measurable ROI across both platforms.