From Website Builds to Revenue SystemsIf you’re building custom WordPress sites for clients—but not setting up systems that capture leads, automate follow-up, or track results—you’re leaving serious money on the table.
Most web designers stick to the same model: build the site, hand it off, and move on to the next job. That works—until it doesn’t. You’re constantly chasing new projects just to keep income flowing. There’s no predictable revenue, no real leverage, and no long-term relationship with the client.
But here’s the thing: clients don’t want a website.
They want what the website is supposed to deliver—leads, appointments, sales, and visibility. Most just don’t know how to ask for it.
That’s where you come in. You already have the skills to build the frontend. Now, you can connect it to tools that turn your build into a working business system—and charge for it monthly.
This isn’t about upselling.
It’s about delivering a better outcome and getting paid for the ongoing value.
To build client systems that generate leads and revenue, you only need a few tools—all of which integrate seamlessly. Here’s the exact stack I use (and recommend):
Elementor ProWhat it is: A visual-first page builder for WordPress with deep design flexibility and dynamic content options.
Why it matters: Lets you quickly build high-converting pages with the ability to pull in dynamic data—perfect for building systems, not just static pages.
Get a 30 Day Money Back Guarantee Here
CrocoblockWhat it is: A full suite of JetPlugins that expands Elementor’s power—think conditional logic, dynamic content, filters, tabs, listings, and more.
Why it matters: Use it to display custom content based on user actions, filter services, or build quote forms that change dynamically based on inputs.
Get a 30 Day Money Back Guarantee Here
JetFormBuilderWhat it is: A powerful form builder made for dynamic data. Supports hidden fields, calculated values, conditional logic, and webhooks.
Why it matters: This is your bridge between the website and the CRM. It allows you to send form data directly into GoHighLevel in real time—no extra plugins or workarounds.
For Just $129 Per Year Use On Unlimited Websites Here
GoHighLevel (GHL)What it is: A white-label CRM and automation platform built for marketing agencies and freelancers. Includes forms, funnels, pipeline tracking, automation, SMS/email, appointment booking, and more.
Why it matters: This is where the real value lives. Instead of sending leads into a black hole, GHL lets you create automated systems that follow up, track, and convert.
You’ll also be able to:
Assign leads to pipelines
Send instant alerts or thank-you emails
Book appointments without back-and-forth
Tag and track everything
What Is GoHighLevel — and Why It’s a Game-Changer for Web DesignersMost WordPress designers finish a site and hand it off… hoping the client figures out how to generate leads, respond to inquiries, and manage follow-up.
But that’s where most small businesses struggle — and where GoHighLevel (GHL) gives you an edge.
Get Your 14 Day Free Trial Here –> https://www.gohighlevel.com/?fp_ref=concrete-internet-marketing23
GoHighLevel is an all-in-one CRM and marketing automation platform designed for agencies and freelancers. It replaces dozens of other tools like:
Comprehensive CRM & Marketing Platform: GHL combines tools like email marketing, SMS campaigns, sales funnels, and pipeline management into one platform.
White-Label Opportunities: Designers can rebrand GHL, offering clients a seamless experience under their own branding.
Automation Capabilities: Automate client communications, lead nurturing, and appointment scheduling, enhancing client satisfaction and retention.
You can deliver real business systems, including:
Lead Capture Forms & Landing Pages
Custom pages built inside GHL or connected from WordPress via JetFormBuilder
Automated Email & SMS Follow-Up
No more ghosting leads. Instant replies, booking reminders, or drip campaigns.
Appointment Booking + Reminders
Clients can manage their calendar and avoid no-shows.
Pipeline Management
Track every lead—from inquiry to closed sale—with visual drag-and-drop boards.
Custom Dashboards & Reporting
Clients can see exactly how their leads and follow-ups are performing.
Mobile App
So they can respond to leads from anywhere—fast.
With GHL, you’re not just delivering a website. You’re delivering a business operating system—and that changes the conversation completely.
You go from being the “tech guy” to a partner in growth
You stop selling projects and start building monthly recurring revenue
You stand out from every other designer offering the same WordPress templates
Turning Your Website Into a Working System
Let’s break down the exact steps to connect your Elementor-built site (using JetFormBuilder and Crocoblock) to GoHighLevel. This setup allows you to instantly pass form submissions into the CRM, trigger automations, and start client workflows the second someone interacts with the site.
This is not a plugin overload or duct-taped setup. It’s clean, scalable, and fast.
Step 1: Build the Form in JetFormBuilderJetFormBuilder isn’t your average form plugin. It’s built for data-rich, logic-driven forms that can pass hidden data, capture user behavior, and trigger downstream automations.
When building your form:
Use hidden fields to pass dynamic page data (e.g., service type, source page)
Use calculated fields if needed (e.g., quote estimates)
Use conditional logic to keep forms short and dynamic
Example: A “Request a Quote” form that changes based on service selected—no extra pages or plugins needed.
Step 2: Set Up the Webhook Connection to GoHighLevel
JetFormBuilder allows you to send data via webhook. This is the key to integrating with GHL.
Here’s the flow:
In JetFormBuilder, go to Post Submit Actions
Select Webhook
Paste your GoHighLevel Inbound Webhook URL (you’ll generate this inside your GHL workflow)
Map the form fields to match what you want sent to GHL (name, email, phone, service type, etc.)
Pro Tip: Add hidden fields like
Page URLorForm Sourceto tag leads or trigger different workflows based on where they came from.
Step 3: Create the Workflow in GoHighLevel
Inside GHL:
Go to Automations > Create Workflow
Add the Webhook trigger
Set up actions like:
Tag contact
Send notification to the business
Send auto-reply via SMS or email
Add to pipeline stage
Create an appointment request
Publish it
That’s it. Your form now feeds directly into GHL and kicks off your client’s lead flow instantly.
Step 4: Optional – Use Crocoblock to Customize the ExperienceNow that the form and automation are live, use Crocoblock to enhance the frontend experience:
Conditional content: Show “Thank You” messaging based on form values
Dynamic listings: Pull in user-submitted data or show relevant services
Step-by-step layout: Create multi-step quote or application forms
This creates a seamless experience for the visitor—and a powerful backend system for your client.
Why This MattersYou just built a lead capture system that:
Tracks every lead
Notifies your client instantly
Follows up automatically
Logs everything inside a CRM
And you didn’t need Zapier. You didn’t need third-party plugins. You just turned a brochure site into a business tool—and now it’s something you can charge for monthly.
You’ve Built the System. Now Here’s How You Get Paid Monthly.
Now that you’ve built a working, integrated website + CRM system, let’s talk about the most important part: recurring revenue.
This is where most web designers fall short. They hand off the project, maybe get a final payment—and that’s it. But with this setup, you can deliver real business value and get paid for the ongoing system you’ve built.
With GoHighLevel, you get unlimited subaccounts under your main license. That means you can create a unique login and branded dashboard for every client—and charge them whatever you want.
Here’s how it works:
GHL SaaS or Agency plan ($97–$497/month)
Create unlimited client accounts (no per-client cost)
Set your own pricing for each client ($197–$497+/month)
You control the billing, branding, and access
⚠️ Clients never see “GoHighLevel.” You can fully white-label it with your own logo, domain, email, and support.
| Plan Name | Includes | Suggested Price |
|---|---|---|
| Starter System | CRM + Lead Tracking + Notifications | $197/mo |
| Pro System | + Automations + Appointment Booking | $297/mo |
| Full Stack | + Pipeline, Reporting, Email/SMS Drip | $497/mo |
You’re not just charging for hosting or maintenance—you’re charging for outcomes. And because it’s tied to business results (leads, follow-up, bookings), clients don’t think twice.
Pair your site build with a setup fee and recurring service:
One-time setup: $1,500–$3,000 depending on complexity
Ongoing monthly: $197–$497 for system hosting, CRM access, content updates, reporting, etc.
This gives clients peace of mind—and gives you predictable revenue without chasing new projects every month.
Let’s say you:
Launch 10 client sites per year
Sell each with a $2,000 setup + $297/mo system plan
Use GHL’s subaccounts (no extra cost)
That’s:
$20,000 in setup fees
$2,970/mo in recurring income
And that’s with just 10 clients. Imagine scaling to 15, 20, or more—without having to take on more random projects.
You now have everything you need to:
Build smarter websites that connect to real business systems
Charge for value, not just pages
Create recurring revenue with subaccounts + automation
Earn commissions on every tool you already use
This isn’t theory. It’s a blueprint you can apply on your next build.
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