When determining how many keywords to target for your SEO strategy, it’s important to strike a balance between breadth and depth. Targeting a few high-value, highly relevant keywords can help you achieve strong rankings in competitive searches, especially if you create in-depth, quality content around those keywords. However, it’s also beneficial to include a mix of long-tail keywords, which are typically less competitive and can attract niche audiences. A focused approach of targeting around 10 to 20 keywords per page or theme allows you to optimize content effectively without diluting your efforts.
Additionally, the number of keywords to target can vary based on the size and goals of your website. For larger sites, such as e-commerce platforms or extensive blogs, targeting hundreds or even thousands of keywords may be feasible, as long as each page is optimized with unique, relevant content. Conversely, smaller websites or businesses may find success by concentrating on fewer, localized keywords that align closely with their offerings. Ultimately, the key is to monitor performance, adapt strategies based on analytics, and ensure that the keywords chosen resonate well with your target audience.
Original Source: https://moz.com/blog/how-to-do-better-keyword-research
