Why Choose Us For Your Ecommerce Marketing?
If you run an e-commerce store you understand how important it is to have your digital marketing strategy well tuned.
Every aspect of your search engine marketing strategy needs to be in sync to capture your audience’s attention and deliver an online shopping experience that goes above and beyond expectations.
In this blog post we are going to take a look at what goes into ecommerce project management to help maximize the profits of your online store.
Before you begin pushing your ecommerce website out to the masses, you want to make sure it is optimized for user experience. The last thing you want when somebody visits your website is for them to become frustrated and leave because it loads slow or is difficult to navigate.
We recommend starting out with a website audit that goes into full detail about the health of your site.
Knowing what issues are having a detrimental impact on your site gives you an opportunity to shore up those issues before they cost you a sale.
Additionally, a website audit can reveal issues that are keeping your website from ranking as high as possible in search engine results pages.
If your website hasn’t been audited in the last 6 months, head over to our free website audit tool for an in depth website audit now!
Search Engine Optimization
The role of Search Engine Optimization (SEO) is multifaceted. Not only does your SEO efforts determine how well your rank on search engine results pages, it also affects how well your product listing ads show up in Google Ads.
On Page SEO
You want to describe each product you are selling with as much detail as possible. Not only will this help search engines index each product properly, it also provides your visitors with the information they are looking for to make a purchasing decision.
Creating content on a consistent basis for your ecommerce store is one marketing strategy that many ecommerce stores overlook.
A content marketing strategy should include competitor research to help you determine which keywords you should focus your content on. When done right, content marketing will help your website rank for more keywords and even overtake your competitors in the search engines results pages.
Link building is the process of getting other websites to link to your website. Believe it or not, there is a method and strategy that goes along with link building.
A well built out link profile is determined by the authority of the sites linking to your site, the keywords that are linking to your website and the number of unique IP’s linking to your website.
Consistently building quality links to your website tells search engines that your website must contain valuable information because new websites are continually linking to your website.
Search Engine Marketing
Search Engine Marketing (SEM), also known as PPC advertising is a powerful strategy that can start driving sales on your website instantly.
However, PPC advertising can also become very expensive if you do not have an account management team that is dedicated to monitoring and optimizing your ads on a daily basis.
The most popular type of PPC advertising for ecommerce stores is Product Listings Ads (PLAs), also known as Shopping Ads.
For the most part, how your shopping ads show up on search results pages is based on how well the web pages title tag and description tag is optimized. Because of this, your on page SEO efforts must be on point for a successful shopping ad campaign.
Search ads are another great way to drive highly targeted traffic to your website and increase your online sales.
With search ads, you get to determine what your ad says and the keywords you want your ads to show up for.
There are a number of different strategies on how you can implement search ads. You can advertise a single product, promote your ecommerce store and even build engagement by promoting your blog.
Video consumption online is a trend that really skyrocketed during lockdowns and shows no signs of slowing.
YouTube ads give you the ability to visually demonstrate your product in action to a highly targeted audience.
Display ads are the ads you see on websites that generally include an image with some text.
These ads are great for building brand awareness.
Performance Max Ads
Performance Max ads are the latest format provided by Google Ads. These ads combine Shopping, Search, YouTube and Display ads into one campaign.
Social Media Marketing
Social Media Marketing provides ecommerce stores with a way to engage with their target audience on a one-to-many and a one-to-one basis.
Whether it’s Facebook, Instagram, Twitter, TikTok or SnapChat, you have the ability to be super creative and target specific audiences.
Social media platforms provide you with a wide variety of ad formats that help you build brand awareness and increase sales on your ecommerce website.
Why Choose Us for Your E commerce Marketing Solutions?
At Concrete Internet Marketing we have the tools and the personnel in place to develop a killer e commerce marketing strategy to help your business win more sales.
We have been helping e commerce stores of all sizes maximize their online potential by utilizing all the marketing strategies mentioned above.
Let us show you how we can help grow your business by putting together a free e commerce marketing strategy for your e commerce store today.