How Technical SEO Services Improves Search Rankings
The internal workings of your website play a large role in how search engines index your website. A website that communicates proficiently with Google and other major search engines improves your chances of getting ranked in search results.
A good technical website audit will uncover issues that are keeping your website from ranking and provide solutions on how to fix them.
Technical SEO is all about making sure your website is running smoothly and communicating with search engines.
Let’s get a better understanding of what a search engine does when it searches your site.
Crawling The Website
To crawl a website you will need a SEO tool to get the job done. The tool you need is one that is going to crawl your website and provide you with an overall assessment about the structure of your website.
You can get a free SEO audit tool by doing a Google search, but be warned, they are not all the same.
We recommend using a quality website audit tool like SEMRush’s audit tool because the information you get from these reports is astonishing and it’s the tool we use to audit websites.
Once the crawl of your website is complete you will get a nice little report that gives you an overall site health ranking and a list of issues that are keeping your website from ranking.
The average health score we are seeing when running initial technical audits are in the mid 70s. That means there is a lot of work to be done but also a lot of ranking positions to pick up.
What To Do With Your SEO Audit
Now that you have your SEO audit in your hands, it’s time to start fixing the problem.
All you need to do is login to your website and find the issue and fix the problem. If you’re not comfortable completing some of the tasks on your audit, we can help you out with that!
Seriously, if you don’t know what you’re doing it’s better off to hire a technical seo consultant to handle the hard stuff for you. It’s really easy to break your entire website especially when messing around in the htaccess file and robots.txt.
Once your technical SEO specialists complete fixing the issues from your audit, simply re-run your own audit at SEMRush’s website audit tool to see how well they did.
How Does A Technical Audit Improve Search Engine Rankings
Getting your website crawled and indexed in search engines is the only way your website will show up on search engine results pages.
Using SEO best practices and fixing issues from your technical SEO audit, your website will be able to send all the right signals to search engines to help you rank faster and more efficiently.
I could go on and on about all the issues you are going to see in your SEO audit like page speed issues, user experience issues and link issues but we can explain your free technical audit issues with you on a free 30 minute consultation you can order here.
I’d rather talk about the increase in SEO performance you will see once your website is running smoothly.
Because a technical SEO audit also covers on-page SEO issues, as you audit your website you should also be doing keyword and competitor research to see what everybody else has been up to.
Going through this process can also help you develop SEO strategies to drive more organic traffic to your website and increase conversion rates.
How Often Should You Audit Your Website
At Concrete Internet Marketing we audit all of our clients websites on a weekly basis. This helps us catch issues early enough to make sure they don’t become problems
You could get away with running an audit every month if you are active with your website. Active meaning, you’re always adding new content and links, you’re adding, removing and updating plugins or themes.
The more often you interact with your website you add the risk of something happening that may be unforeseen. If you are doing major updates, I would audit my website once all the updates are completed.
If your website is stagnant and you really haven’t done anything with it in years… Do you really want to audit your site? If you plan on getting your site back up and running I would also suggest starting with an audit just to see where things are.
How To Get Started With A Technical Audit
You can run a free SEO audit on a number of tools out there and might even be able to handle some of the tasks on your own.
Once you get your website up to par, we can run a free audit and help you fix any outstanding issues. All we ask for is 30 minutes of your time to review your audit report with us.
Why Partner With Concrete Internet Marketing?
At Concrete Internet Marketing, our goal is to help you build your business on a solid foundation. A technical audit of your website reveals the strengths and weaknesses of your website and provides you with a foundation to grow your business.
We help you overcome obstacles by taking care of the issues showing up on your audit and helping you build rankings for keywords that are relevant to your business.