More Than Just a Piece of Content!
On average, Americans see around 5,000 online ads daily. It’s essential to produce thought-provoking, emotion-inducing materials that resonate with audiences to stand out in the congested digital space.
Find out why more companies of different sizes and industries turn to reliable content marketing services to create valuable marketing collateral and achieve consistency across various platforms.
What Is Content Marketing?
Content marketing is a digital approach focused on developing valuable online collaterals that capture, engage, and inspire audiences into action. If you want to stand out in a sea of competition, it’s time to give content marketing a shot.
Content marketing is about more than just blog posts. An optimized content marketing strategy has a nice mix of all types of content sources including videos, social media posts and podcasts.
Content Marketing that Demands Your Attention
No matter what type of content you are making or where you are posting it, your content needs to demand attention. Whether showing off your expertise or providing visually appealing content, the quality of the content you are marketing needs to meet your demand for action.
Let’s look at how some household name brands used content marketing to capture the attention of their target audience.
Expert Content – Rip Curl
Rip Curl dubs itself the ultimate surfing company. Instead of constantly posting about their apparel, accessories, and footwear, they turned their website into a gold mine of surfing information by integrating an online publication called The Search.
Many enthusiasts consider The Search an authority on anything surf–related because of its extensive photo and article collection. This publication is an excellent lead generation tool because surfers keep going back to find the latest news on their beloved sport.
Combined with Rip Curl’s over two million Facebook likes and over a hundred thousand YouTube subscribers, The Search enhances the fans’ customer experience.
Sponsored Content – Red Bull
Red Bull is the world’s leading energy drink, selling over 7.5 billion cans annually. However, you won’t find any product shots in their online content. You won’t likely find repetitive posts about ingredients, calories, or Jager bombs either.
Instead, you’ll find exhilarating videos of inspiring individuals defying human capabilities. Due to the brand’s exciting content, the RedBull Facebook page has over 47 million likes. Additionally, its Instagram account has over 14 million followers, and its YouTube page has over 10 million subscribers.
Branding Content – Oprah Winfrey
The Oprah Winfrey Show ran for 25 years and remains the highest-rated daytime talk show in American TV history. Host Oprah Winfrey retired as a talk show host in 2011, but her brand is still worth $2.6 billion to this day.
Oprah’s brand speaks about being true to oneself. She creates content that empowers viewers to become the best versions of themselves. Today, she still has 20 million Instagram followers.
She promotes her ventures across her other platforms, with constant Instagram posts about Oprah’s Book Club, Oprah Winfrey Network, and Oprah Daily (formerly Oprah Magazine). The content variety keeps viewers wanting more.
Advantages of Content Marketing
Content marketing offers companies an extensive range of benefits to build brand awareness and reach potential customers. Here are some advantages a content marketing campaign can have while helping grow your business.
Applying a customer-centric approach in your content creation process encourages backlinks to your site. The more backlinks you have, the more consumers view your brand as an authority for specific topics. Additionally, it makes search engines view your site as a reliable source of information for your niche.
Minimize Marketing Costs
Content marketing is a cost-effective digital marketing arm that can yield impressive lead, conversion, and revenue figures. Creating relatable content will lower costs per click and increase average order values, drastically decreasing marketing expenses.
Encourage Social Shares
If you fill your social media pages with content that resonates with your audience, they share such posts with gusto. Doing so can exponentially increase your engagement, followers, and subscribers.
Enhance Brand Loyalty
Creating valuable content for your audiences encourages brand loyalty. Applying the Pareto Principle in marketing means 80% of your business comes from only 20% of your loyal clients.
Loyal clients spend more on your products, often engage with you, and willingly tell their family and friends about your brand. If you plan on implementing brand loyalty strategies, consider adding content marketing to the mix.
Connect With Different Buyer Personas
Your potential clients have different pain points, and there’s no universal content type that addresses all needs. Some individuals prefer videos, while others enjoy reading blogs. As long as you keep your brand voice, you can create a consistent brand experience across different content types and platforms.
Get Started Marketing Your Business With Content Today
Content marketing is more than just putting a bunch of words together on a page. Content marketing is about creating content that demands attention. Stop wasting time and get started today!