Search Engine Optimization Services
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Search Engine Optimization (SEO) can give your business the upper hand when it comes to attracting new customers to your business.
A well optimized site delivers the highest quality traffic and leads for free from Google and other major search engines. However, you have to be on the first page of search results to capture this traffic.
At Concrete Internet Marketing, we have the tools, technology and experience to deliver exceptional SEO campaigns.
Our AI assisted and Machine Learning technology helps with keyword research, technical SEO, content marketing, link building strategies and more.
This technology also helps us produce content that delivers an exceptional user experience for your visitors.
Our technology tracks your competitors search engine rankings and gives us insight into their techniques and strategies they are using.
This allows us to get your web pages optimized to rank high in Google searches.
Whether you have a lead generation website or an e-commerce store, our SEO experts are ready to start the SEO process so you can start generating more income today!
Our SEO Process
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Search Engine Optimization FAQ’s
SEO is a marketing tactic focused on increasing organic rankings on Search Engine Results Pages (SERP’s) such as Google, Bing and Yahoo.
SEO involves technical and creative elements that tell search engines what your website and each individual web page is about.
The purpose of a search engine is to provide its users with the most relevant content based on the search terms they type or speak into a search bar. Currently Google reigns supreme as the leading search engine, therefore most business owners optimize their websites based on Google’s SEO guidelines.
Some of the most important components to SEO include meta tags, header tags, keywords, semantic keywords, page speed, internal link structure, and inbound links.
SEO stands for Search Engine Optimization and has become a major marketing channel for some of the worlds most successful businesses.
SEO marketing is the process of creating and optimizing web pages around keywords and keywords phrases in an attempt to reach your target audience on search engines when they are searching for products or services you offer.
Search engines are essentially the gateway to all of the worlds information. Kind of like a librarian used to be before the internet. You simply tell the search engine what you are looking for and it returns millions of results. However, unlike a librarian, search engines deliver results in a matter of seconds.
Just like the card index system at the library, search engines index your site and store the information until a searcher comes along and types in a query. If the query is a good match to the information on your website, there is a chance it could show up at the top of the search engine results page.
To understand how SEO works, you must first understand the three aspects of SEO that determine the keywords and keywords phrases any given website ranks for.
The first aspect is on-page SEO. On-page SEO are elements you have complete control over such as meta tags, title tags, content and the technical health of your website. Each one of these elements can easily be modified to improve rankings for a specific keyword or keyword phrase.
The second aspect is off-page SEO. Off-page SEO are elements outside of your control such as links to your website, social media shares and online reviews. Off-page SEO elements can be challenging to obtain but can provide the biggest boost to your overall SEO success.
The third aspect is data. Although data doesn’t directly impact your rankings, it can help you determine the right keywords and keyword phrases to target for your website. When connected to the proper tools, data can give you all the insights you need to make necessary changes to continue improve your SEO rankings.
SEO works by combining all three elements above to send signals to Google and other search engines. These signals tell Google what your website is about, how trustworthy and how popular it is. Google then decides, in a matter of nano-seconds, where your website will show up in the search engine results page (SERP) based on the words a user is searching for.
SEO is important because has the ability grow your business organically and increase its authority seamlessly online and offline.
A well optimized site goes beyond ranking for keywords on search engine results pages. A well optimized site delivers its visitors with the information they are looking for to make a purchasing decision, keeping them on your site longer and sending signals to Google and other search engines that your website matches the users search intent and should continue to rank well in search results.
As for website owners, SEO is important because search engines have the best ability to send high quality traffic to your website. High quality traffic from search engines will positively impact the number of leads and sales you receive to grow your business.
SEO helps businesses by putting them in front of their target audience at the precise time they are looking for the services or products you have to offer.
Simply put, SEO services are a set of tasks performed in order to achieve top rankings in search engines to increase organic visitors to a web site. However, the tasks involved can vary from site to site. Below we will cover the top 3 components of SEO service.
Technical SEO refers to the overall health of your websites structure. Search engines give preferential treatment in search results to websites that display certain technical characteristics such as a secure connection, responsive design and fast loading time.
Technical SEO also takes into consideration canonicalization to prevent duplicate content, robots meta tag structure to ensure search engine can crawl your website and sitemap structure to tell search engines about all the pages on your website.
The technical SEO tasks mentioned above are just the tip of the iceberg. If you want to find out how sound your website is, you can run a free website audit at SEMRush.
On Page SEO
On page SEO refers to the tasks you can take directly on your website to help search engines understand what your website and each individual page is about.
The first thing to look at when optimizing a web page is it title tag. Optimizing your title tag is the single most important thing you can do because your title tag tells search engines what the subject of your web page is and how you want your web page indexed.
Secondly, you want to optimize your description tag. Optimizing your description tag is important because it is the sales line searches see when your web page shows up in the search results. A good description tag will help increase your websites click through rate which tells search engines that their searchers find your listing highly relevant to their needs.
On page SEO isn’t limited to just title tags and description tags. Other task can include schema markup, schematic keyword usage, header tags, image optimization, outbound linking, internal linking… the list goes on and on. You can check out our SEO Blog to learn more about some of these tasks.
Off Page SEO
Off page SEO refers to actions taken outside of your website by you or 3rd party website that have a direct impact on your organic rankings on search engines.
One of the most popular and often talked about off page SEO tactics is link building. This task consist of reaching out to 3rd party website owners and asking them for a link from their website that points to your website.
Another popular off page SEO tactic is to create business listing in directories such as Google My Business,Bing and Yelp. When building these listings you have to be very careful to ensure your business listing information on these sites matches your website and are consistent across all platforms.
SEO is a marketing strategy business owners use to get web pages on their website to rank on the top of Search Engine Results Page’s (SERP’s).
SEM stands for Search Engine Marketing. SEM is more of a broad view of your overall online marketing strategy. However, when talking with digital marketing professionals, the term SEM usually refers to pay per click advertising.
SEO and SEM actually work hand in hand because without a clear focus of the organic keywords that are delivering the best results in searches, you can actually waste a lot of your pay per click budget on keywords that are either irrelevant or don’t deliver optimal results.
There are a number of factors that will determine how long it will take your business to reap the rewards of SEO. However, you may start to see results in search engines within a few weeks.
7 Plumber Marketing Strategies To Generate Leads Now (Even For New Websites) Imagine if you could make one simple tweak to your online plumber marketing strategies and see an instant boost in organic website traffic and leads. Or even better: What if there were 6 of those tweaks… … and each of