Minneapolis SEO Company
We have been helping businesses increase search traffic using white hat Google SEO services since 2005.
Our high quality Minneapolis SEO services will help your business increase its search volume for highly relevant search queries that lead to more traffic and revenue for your business.
What SEO Is
SEO stands for Search Engine Optimization. It is a marketing strategy business owners use to get web pages on their website to rank on the top of Search Engine Results Page’s (SERP’s).
The purpose of a search engine is to provide its users with the most relevant content based on the search terms they type or speak into a search bar. Currently Google reigns supreme as the leading search engine, therefore most business owners optimize their websites based on Google’s SEO guidelines.
How SEO Works & Why Its Important To Your Minneapolis Business
If you want to grow your Minneapolis business, your business needs to be able to be found by consumers online. Search engines are the number one place consumers go to find and learn more about the products and services they are interested in. If you are nowhere to be found, chances are very slim your Minneapolis business will be able to grow at a healthy pace. Our SEO services deliver a long term impact that provides a solid foundation for your business to grow on.
How SEO Works
Search engines are essentially the gateway to all of the worlds information. Kind of like a librarian used to be before the internet. You simply tell the search engine what you are looking for and it returns millions of results. However, unlike a librarian, search engines deliver results in a matter of seconds.
As a business owner, it is your job to tell the search engines what your website is all about. This is done by using SEO techniques that are search engine friendly and carefully crafted.
Just like the card index system at the library, search engines index your site and store the information until a searcher comes along and types in a query. If the query is a good match to the information on your website, there is a chance it could show up at the top of the search engine results page.
Just to be clear, there are other factors besides what is on your website that determines if and where your website will show up in the search results. A couple of these factors include inbound links, user experience and social signals.
SEO Is Important
SEO is important because has the ability grow your business organically and increase its authority seamlessly online and offline.
A well optimized site goes beyond ranking for keywords on search engine results pages. A well optimized site delivers its visitors with the information they are looking for to make a purchasing decision, keeping them on your site longer and sending signals to Google and other search engines that your website matches the users search intent and should continue to rank well in search results.
As for website owners, SEO is important because search engines have the best ability to send high quality traffic to your website. High quality traffic from search engines will positively impact the number of leads and sales you receive to grow your business.
SEO vs SEM
As mentioned above, SEO is a marketing strategy business owners use to get web pages on their website to rank on the top of Search Engine Results Page’s (SERP’s).
SEM stands for Search Engine Marketing. SEM is more of a broad view of your overall online marketing strategy. However, when talking with digital marketing professionals, the term SEM usually refers to pay per click advertising.
SEO and SEM actually work hand in hand because without a clear focus of the organic keywords that are delivering the best results in searches, you can actually waste a lot of your pay per click budget on keywords that are either irrelevant or don’t deliver optimal results.
What Are SEO Services?
Simply put, SEO services are a set of tasks performed in order to achieve top rankings in search engines to increase organic visitors to a web site. However, the tasks involved can vary from site to site. Below we will cover the top 3 components of SEO service.
Technical SEO refers to the overall health of your websites structure. Search engines give preferential treatment in search results to websites that display certain technical characteristics such as a secure connection, responsive design and fast loading time.
Technical SEO also takes into consideration canonicalization to prevent duplicate content, robots meta tag structure to ensure search engine can crawl your website and sitemap structure to tell search engines about all the pages on your website.
The technical SEO tasks mentioned above are just the tip of the iceberg. If you want to find out how sound your website is, you can run a free website audit at SEMRush.
On Page SEO
On page SEO refers to the tasks you can take directly on your website to help search engines understand what your website and each individual page is about.
The first thing to look at when optimizing a web page is it title tag. Optimizing your title tag is the single most important thing you can do because your title tag tells search engines what the subject of your web page is and how you want your web page indexed.
Secondly, you want to optimize your description tag. Optimizing your description tag is important because it is the sales line searches see when your web page shows up in the search results. A good description tag will help increase your websites click through rate which tells search engines that their searchers find your listing highly relevant to their needs.
On page SEO isn’t limited to just title tags and description tags. Other task can include schema markup, schematic keyword usage, header tags, image optimization, outbound linking, internal linking… the list goes on and on. You can check out our SEO Blog to learn more about some of these tasks.
Off Page SEO
Off page SEO refers to actions taken outside of your website by you or 3rd party website that have a direct impact on your organic rankings on search engines.
One of the most popular and often talked about off page SEO tactics is link building. This task consist of reaching out to 3rd party website owners and asking them for a link from their website that points to your website.
Another popular off page SEO tactic is to create business listing in directories such as Google My Business, Bing and Yelp. When building these listings you have to be very careful to ensure your business listing information on these sites matches your website and are consistent across all platforms.
What Makes Us Different?
At Concrete Internet Marketing, we believe SEO is the foundation to your online success and we make it our mission to ensure your business is set on a solid concrete foundation that you will be able to build upon for decades to come.
It is also our belief that every business, big or small, should have access to a professional SEO agency. This is why we offer our Commission Based SEO services that help businesses take advantage of our services at an affordable price and only pay a commission when they start to see leads and sales flood their inbox.
Additionally, we have be optimizing websites since 2005 and have placed hundreds of competitive keywords in the first position on the first page of Google. Some of theses keywords include mortgage, lawn care services, windshield replacement, Minneapolis realtor and lake weed control.
Lastly, we use the best tools and artificially assisted technology that deliver us with the data needed to make better decisions that provide us with consumer personas and marketing ideas to effectively reach out to the most qualified prospects searching the internet.
Our dedication to building a solid foundation for our clients shows in the actual tangible real results we deliver to our clients month after month and year after year. Take a moment to check out some of the 5 star Google reviews below and our portfolio to see for yourself just how powerful our SEO services are.
Year Over Year SEO Results
Check Your Website’s SEO Rankings
Want to know how well your website is optimized? Type in your website url into SEMRush’s website ranking tool below and find out all the keywords your website currently ranks for.