How to Partner With the Right Google AdWords Management Agency

Over 80% of traffic comes from online advertising on Google.

Such a high statistic helps explain why retailers now spend 76.4% of their search ad budgets on Google AdWords. A Google Ads campaign has become a vital component of any internet marketing strategy.

About 76% of all adults in the United States shop online. If you want your business to capture a portion of this traffic, then it needs online advertising. Not just any online advertising will do, though. It needs to be effective at targeting your ideal buyer persona.

That’s where a Google AdWords Management agency comes in. Keep reading to find out why you should invest in Google Ads management and what you should look for in the right agency.

What Is Google AdWords?

AdWords is a pay-per-click service. Google allows you to create and run ads on its platform for your business.

When people conduct searches on Google, these clickable ads often display near the top of the SERPs (search engine result pages). If you utilize the right keywords that will target your key audience, your reach is increased and thus traffic to your site.

Why Should You Use Google AdWords?

There are several reasons why you should invest in Google AdWords. It is:

• measurable
• faster than SEO
• engaging
• cost-effective

Let’s take a more in-depth look at each of these points.

1. Google AdWords Is Measurable

   One of the biggest advantages of a business running an AdWords campaign is that the results are tangible and measurable.

   Let’s say your business operates out of Minneapolis, Minnesota. You can use specific keywords that target this location to help you rank in local searches. Google local services Ads will then allow you to track the success rate of people searching this exact keyword phrase and finding your business because of it.

   Agencies are able to track real-time data for any PPC campaign by connecting it to your website’s Google Analytics dashboard. From there, you can then monitor which ads are garnering the most clicks, from what geographical location these clicks are originating from, what time of day most clicks are occurring, and so much more.

2. Faster Ranking Than SEO

   While SEO will build your organic traffic, it takes time. The standard amount of time is between 4 to 6 months before you will start to see results.

   This isn’t so with AdWords. When your AdWords campaign begins, the results are immediate. Your ads display and begin earning clicks at once, which means increased traffic to your site that then converts into leads.

   A huge benefit to the speed of AdWords is that it allows you to measure the effectiveness of your keywords at once. Instead of waiting months to see if the keywords you’ve been using were good, you’ll know within days. You can then take this AdWords data to build a better SEO campaign.

3. AdWords Is Engaging

   Google earns more than $100 million per day through AdWords. No, that wasn’t a typo.

   Considering they make such an astounding and astronomical figure each day thanks to its AdWords program, Google strives to update and improve AdWords on a continual basis. This is why you can now find many AdWords campaigns popping up in YouTube videos. These ads garner more clicks from users.

   Engaging ads means an ever-increasing revenue for Google and you.

4. Google Ads Cost Is Effective

   Another great thing about AdWords is that the cost to run a campaign can be as high or as low as you want.

   AdWords allows you to set a maximum cost per day that you’re willing to spend on the campaign. This allows you to set a budget your business is willing to spend, without the fear of going over the limit.

What to Look for in a Google Ads Management Agency

Choosing the right Google Ads agency can be a daunting task. Not every Google Ads company functions the same or possesses the same skill level. You want an agency that’ll be able to optimize your Ads campaign and manage it well.

The goal of a PPC (pay-per-click) campaign using AdWords is to get online users to click your ads, go to your website, and purchase your services or products. A well-managed AdWords campaign will help your business promote its brand and sell products or services.

Here’s what to look for when you’re considering partnering with a Google AdWords management agency:

1. What Services Are Offered?

   While shopping for an AdWords agency, you want one that specializes in PPC. If the digital marketing agency also offers social media, web design, graphic design, and a whole laundry list of other services, this might be a red flag.

   There is always an exception to this. It depends upon the size of the agency. Some multiservice companies operate with a handful of staff and try to handle far too many different services. The end result is that everything is average at best, subpar at worst.

   However, there are many multiservice companies that operate at the higher-end. They have entire teams of professionals dedicated to each service.

   Do your research and try to find out how the agency is structured before you hire one.

2. Are They Transparent With Results?

   Make sure that any agency you hire will be transparent with the status of your  campaign.

   You’ll want any AdWords agency you work with to connect your Google Ads with Google Analytics. This will ensure that all data is captured and that you can track the success of various campaigns. Otherwise, you’ll be throwing a lot of resources at advertising without knowing what’s working and isn’t.

   Another thing you may want from an AdWords agency is a custom report. This report will be tailored to your unique business goals. This will assist in breaking down the data gathered and allow you to better understand where adjustments need to be made.

3. What Type of Key Performance Indicators (KPIs) Do They Use?

   There are numerous KPIs out there. The type of KPI you want to track will depend upon the goals of your business.

   In general, the most common KPIs that an AdWords agency should offer are:

   • cost per actions

   • volume of conversions

   • profit

4. What Is the Frequency of Communication Like?

   As with all business dealings, communication is key. It’s important that any AdWords agency you work with considers your input vital to the success of your PPC campaigns.

   You should feel comfortable communicating any desired changes to your account. Find out whether you’ll have scheduled phone calls on a weekly or monthly basis.

   However, the form of communication isn’t as important as the frequency. You want to ensure that there’s an open line of communication between you and the agency and that there is accountability for any input you give to the company.

5. What Is the AdWord Agency’s Past Work Experience?

   Consider any AdWord agency you hire similar to an employee. Like with any employee, you want to make sure they have relevant experience in the industry field they’re trying to work in.

   Look for prior experience in a sector similar to your own. If the AdWords agency has handled other PPC campaigns for companies with needs similar to your own, this will show they’ll be able to offer the best ROI for your investment.

6. Does the Agency Spend Money on AdWords for Its Own Campaigns?

   While looking for an agency, try and find out if they have spent money on AdWords campaigns for their own business. If they use AdWords for themselves, this shows a more intimate knowledge of the process. They believe in the success of PPC and know how to operate campaigns at peak efficiency.

   When an agency knows all the ins and outs of the AdWords system for its own company, this translates to better results for your business.

7. What Type of Campaign Does the Agency Specialize In?

   Every business will require different types of campaigns and advertising formats.

   While you are shopping for an agency, find out what types of ads they specialize in. Do they excel at creating Search ads? What about eCommerce shopping ads, or maybe they do better with creating videos?

   You want to make sure that any AdWords management agency you hire aligns with the specific needs your business requires.

Investing in Success

If you research and ask these seven questions we’ve included in this guide, you will ensure that you choose the best Google AdWords management agency for your business.

Do not search for the cheapest agency out there. Remember, you get what you pay for, and in this case, you might find yourself wasting a lot of money for little to no results. You want an agency that will be able to meet the goals laid out for your business.

Concrete Internet Marketing was founded in 2015 with the defining principle of providing clients with concrete results that can be measured with data. We use the best technology to collect data and ensure we provide clients with accurate, up-to-date information to help with their online marketing.

Contact us today for a free consultation on how we can help you with your AdWords campaign!