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Fall Cleanup Season 2019 Is Approaching
The Minnesota state fair is here and that means the unofficial end of summer. Before you know it, kids will be heading back to school and temperatures will begin to cool off.
This means we are in store for one of the most beautiful time of the year when the leaves on the trees begin to turn all sorts of bright colors.
However, eventually those bright colored leaves will fall off the trees and onto the ground. This creates all sorts of extra yard work if you want your lawn to remain healthy.
Whether you don’t have time to take care of your lawn this fall, or simply would rather watch football and enjoy time with your family on the weekends, we offer the following fall lawn care services for you to take advantage of.
Leaf Clean Up Services
Leaf clean up services is by far the most popular service we offer during the fall season. Our lawn mowers are equipped with powerful lawn bagging systems that make picking up leaves a breeze.
We can bag up the leaves in your lawn and leave them for you to dispose of or we can simply haul them away to the compost for you.
Over seeding is important to help you maintain a lush and healthy lawn come spring. Your lawn has experienced a lot of wear a tear throughout the year which means some blades of grass have died off.
Over seeding will give your grass the nutrients it needs to survive through winter as well as promote new blades of grass to grow.
Our slow release fertilization services in the fall provides your lawn with the nutrients it needs throughout the winter. As your lawn goes dormant, our slow release fertilizer ensures it still gets everything it needs to sprout up come spring.
As the leaves fall it is inevitable that some are going to end up in your gutter. This can cause water backups on your roof and in your gutter which will eventually lead to ice dams as temperatures continue to fall.
Getting your gutters clean is essential to the structure of your home. The weight from ice dams can cause stress on your roof and walls and expose cracks. As the ice melts it will find its way into your home and can cause costly damage.
Core aeration provides your lawn with the extra oxygen, moisture and nutrients it needs to survive colder temperatures.
Core aeration relives compact soil by punching holes in the ground and makes your lawn less susceptible to damage from weeds, insects, drought and disease.
Need Fall Lawn Care?
As one of the leading lawn care companies in the Minneapolis area, our schedule fills up fast. To ensure you can get on our schedule we also recommend requesting a free estimate as early as possible.
Benefits of Google Adwords for Growing Your Business
Are you looking for new ways to promote your business online? Is your brand’s digital presence lacking compared to its offline presence?
If so, then it’s time that you learn about the benefits of Google AdWords. This advertising service gives businesses the opportunity to show their ads on the search engine’s website.
Users pay to display advertisements that can take different forms and attract the customers that companies need for success. Google ads make brand expansion easy while helping businesses get the best bang for their marketing bucks.
Read on through this guide to understand the benefits of Google AdWords for your business.
1. Saving Money on Advertising
Some of you may have a strict advertising budget in order to keep up with other expenses for running a business. With Google AdWords, you can save money on bringing eyes to your brand.
This platform operates under the pay-per-click model so that you only have to pay whenever someone clicks on your ads. The cost for each click depends on the budget you set for your ad spending.
If this is your first time using Google AdWords, you can set low prices for the keywords you use so that you have money for your other expenses. As you see more success with your ads, you can update your price to see more money come your way.
2. Measuring Results
One of the main Google AdWords benefits that companies need to take advantage of is the ease of seeing the results of their marketing. Measurability is the difference between Google AdWords and billboards, newspaper ads, radio appearances, and other forms of traditional advertising.
The platform will let you know who looked at your ads and how many within a certain period of time. You can also figure out which keywords are creating the most traffic so that you know which keywords to replace or add.
Google AdWords can show how many leads your campaign has generated and how much you have to spend on each lead. With the results made available, you can change your marketing strategy where updates are needed and keep what’s working.
3. Increased Targeting as Benefits of Google AdWords
If you’re wondering which is a benefit of advertising online that focuses on brand expansion, one of them is a better ability to target with your marketing. This comes in handy if you want to use Google AdWords to grow your audience in certain locations or demographics.
Businesses that provide services in certain cities can create ads designed to attract people in these areas and nearby towns. You can also target your customers based on which of your services are getting the most attention so that they keep bringing in customers.
Targeting is also possible based on how often they use mobile devices to look for products and make purchases. This can help keep customers interested in your services when they are not in your physical store.
4. Standing Out from Competition
Among the most common Google AdWords benefits is giving your business a way to stand out from similar companies. Part of this success comes from using the top name in the search engine field.
A proper keyword strategy with this platform also relies on Search Engine Optimization (SEO) to make sure that your brand ranks higher in searches. This comes in handy if your field has a large number of competitors and you are looking for ads that offer something that other players don’t offer.
Part of improving brand recognition is using as many different ads as possible in order to bring attention to as many products as possible. With a greater emphasis on variety, customers can see your brand as the most reliable option in your field.
5. Maintaining Current Customer Bases
Part of digital marketing is knowing how to attract new customers while keeping the ones that you already have. Google AdWords makes this process easy with remarketing, which involves creating ads aimed at people who have visited your website.
If you have a group of customers who make regular visits to your site, you can create ads that cater to their needs. These ads can be about different versions of products they’ve already bought or other items that they might want to add to their shopping lists.
In case you’re wondering, “What is not a benefit of Google Analytics Remarketing?,” it’s letting customers quickly reorder an item they’ve already purchased. However, the benefits in this guide will help keep your customer base strong.
6. Learning More About Customers
The information that Google AdWords provides from your ads’ results can help you understand your customers’ needs. While it’s important to have face-to-face interactions with customers whenever you can, the digital world makes this platform just as effective.
Your website should have forums and the option to post reviews of services so that you know what services are doing well and which are not. This can help you create new ads that address necessary improvements or updates for products that already bring viewers to your site.
The ads can also show information about new and old visitors so that you can create new ads that can keep everyone happy. Google AdWords can show which pages are getting the most attention so that you know how to make other pages more attractive to customers.
Understanding the Benefits of Google AdWords
When it comes to understanding the benefits of Google AdWords, it’s important to know what your marketing strategy is missing. With this platform, you can easily improve the low points of your advertising to create a strong campaign.
Google AdWords lets you see which ads are working so that you know which ones to keep using and which ones need improvement. You can also use this platform to attract customers from certain locations and demographics.
The data you acquire can help you keep new and old customers happy, as well as learn about what they need and build a relationship. With Google AdWords, your marketing strategy will make your brand a reliable name.
For more of our marketing expertise, check out our guides today to learn how the digital world can get your company the recognition it deserves.
How Professional SEO Services Can Drive Traffic and Sales
Not too long ago, the word SEO didn’t even exist. Now, it’s an acronym that every business looking to expand is starting to understand. While most folks know SEO has something to do with ranking well on Google, not everyone sees its full ramifications.
A proper SEO strategy does so much more than increase the number of visitors to your site. It opens a floodgate for updated marketing tactics. Once you’ve landed a site visitor, you can make free offerings, educate them with your blog, and lead them to your social media empire.
SEO also maintains the efficacy of your site. A web page optimized for SEO will have a fast load time and increase time on page. All in all, professional SEO services represent a wonderful umbrella of opportunity and we’re going to lay it all out for you.
What Is SEO?
Let’s start with the “what” before the “why.” In case you’re not already familiar, SEO stands for Search Engine Optimization. With the right tactics, you can land your company on the first page of Google’s (or any other engine’s) search results. This is key because, when we Google something, we rarely search beyond, say, the second or third page.
If your company is buried all the way back on page 10 of the search results, you may never receive an organic visitor to your site. An organic visitor is someone who did a generic search and stumbled upon your company (as opposed to email marketing or social media outreach).
So, what are the elements of SEO? The primary element is keyword research. That is, companies need to place targeted keywords throughout their website, blog, and other content.
Let’s say you’re running an online store that sells essential oils. Before you create your website, you have to do some keyword research to understand what people are typing into Google when they’re looking for new essential oils.
Likely, it’s the actual phrase, “essential oils.” But, maybe it’s “organic essential oils” or “essential oils for anxiety.” There are plenty of free tools out there to help you pinpoint the appropriate keywords for your company.
Once you have them in hand, you can disperse them throughout your website. If possible, you should include that keyword in your URL, on your homepage, and throughout the site.
Of course, you can’t overstuff your site with the right keywords. That won’t help you rank higher on Google. Rather, Google will penalize you. But, we can talk about those details in another post.
After keyword research, proper SEO also includes a link building strategy. That is, it’s important to include internal links to your own website as well as external links to other authoritative sites.
SEO also includes the addition of images with alt-text, videos, social media marketing, page speed, mobile optimization, and a whole lot more. But, the point is, every element of SEO allows you to rank highly on search engine result pages (SERP) and drive traffic to your site. So, why might you need SEO Minneapolis services? Let’s chat, shall we?
Because Google Is King
Although SEO seems like a generic term for all search engines (and it is), the truth is, Google runs the world. In fact, Google owns an astounding 92% of the market, making it far more worthwhile to focus on Google’s demands than Yahoo!, Bing, or any other search engine out there.
So, as you beef up your SEO skills, you’re going to hear about Google’s algorithm a lot. It’s this top-secret formula that Google uses to rank worldwide websites. Part of that formula includes pertinent information such as mobile optimization.
That is, if your website isn’t optimized to run on people’s cell phones (instead of desktop versions alone), Google is going to penalize you. If you have images on your website without alt-tags that contain pertinent keywords, you may not rank as highly.
The speed at which your pages load will also influence your ranking within Google. But, you see what we mean. It’s important to play by Google’s rules, whether we like them or not. With their handbook in hand, we can aim to succeed.
SEO Brings More Visitors
Now that we’ve covered the “what,” it’s plain to see the “why.” With a clean SEO plan, you stand a better chance of being well-ranked in Google’s results for “best essential oils” or “essential oils near me.”
Once your traffic increases, there’s plenty you can do to convert those site visitors into dedicated customers. You can offer free eBooks, invite people to register for useful webinars, ask them to sign up for your newsletters (and receive coupons and other offers).
Aside from what customers see, there’s also a lot you can do behind the scenes to assist with that site traffic. You can make sure your pages load quickly. You can include great imagery, post short videos, and lead visitors to an informative blog.
SEO Increases Brand Awareness
With better brand awareness, you can grow your empire exponentially. If you consistently land on the first page of Google as people all around the world search for their next bottle of lavender essential oil, then millions of people are going to become increasingly aware of your company’s name.
Sure, you have to do the legwork once they arrive on your site with beautiful imagery and great offerings, but just a simple flash of your company name within those search results is enough to build brand awareness. Once your company is well-known, you will not only increase visitors to your site, but you can also increase the number of followers on your social media accounts.
Social media followers are largely indicative of a company’s success. With the right strategy, you can take over the social media hemisphere and become as famous as any of the other leaders in your industry. There’s a reason the term “social media influencer” keeps getting thrown around in the news.
People live their lives by the scroll of their Facebook feed and if you can garner new followers in this little corner of the world, this increase in your brand’s awareness will do wonders for your bottom line.
SEO Provides Sustainable Results
SEO isn’t just a flash in a pan; it’s not a passing fad. Google wants to make sure that the websites they’re displaying at the top of their results are providing useful information. Since they run the world, they take their business very seriously.
Presuming you never engage in any black hat SEO activities, you should continue to increase traffic to your site and convert visitors into customers. Sure, you may need to abide by Google’s rules. But, that’s okay! Generally, what they want is something your future customers want.
Not too long ago, Google started penalizing sites that weren’t optimized for mobile. So, everyone scrambled to make that happen. But, in reality, that wasn’t a harsh demand because most of us search and scroll on our phones more than our computers. Abiding by SEO standards will provide long-lasting results because you’ll remain “in the know” with what your new leads want.
SEO Opens Marketing Opportunities
We’ve already discussed how SEO works hand in hand with social media. And, without a social media presence, your company will suffer. But, how about all the other marketing opportunities that tie into SEO?
Have you looked into content marketing at all? This is a great way to get your company’s name out there. If you have a robust blog attached to your company’s website, then you stand a better chance of being organically discovered on Google.
A truly informative blog post that’s well-researched, thick on content, and adequately sprinkled with keywords may be so pleasing to the gods of Google, that they may feature you as a snippet. Not only landing on the first page of Google, but also being featured as a snippet means a major spike in traffic to your site. And content marketing is a proven marketing strategy.
Professional SEO Services for You
Professional SEO services seem like a full-time job, don’t they? Well, there are a lot of cogs in the proverbial wheel. The good news is, some of this can be learned overnight and accomplished with your own two hands! You can write a blog post this evening on your area of expertise and upload it to your blog.
But, if you’re looking to make sure that post is optimized for SEO and will one day land on the first page of Google, then it might behoove you to seek out affordable SEO services to help you manage every element of a proper SEO campaign.
If you’re looking for a Minneapolis SEO company that will cater to your local business needs, then give us a shout here at Concrete Internet Marketing.
We’ve made it our business to understand how Google continues to shapeshift in order to land our clients high up in the search engine results. And, with the right positioning, many of our clients have gone on to attract more leads and, ultimately, secure more sales.
Feel free to request a free website audit today to understand the health of your site. From there, we can discuss a marketing strategy that will allow you to outrank your competitors and take over your niche with great success.