Peter Doran Lawn & Landscaping

Peter Doran Lawn & Landscaping, one of the Twin Cities largest lawn care companies, desired a new website that was mobile friendly and optimized for search engines to increase lead production.

Challenge

Increase search engine rankings and make website mobile friendly.

Solution

We moved Peter Dorans website over from an outdated website platform to the mobile friendly platform of WordPress.

We also created new content for each service Peter Doran Lawn offers and each city the company offers their services.  Creating new content made the website easy for visitors to navigate and increased the number of pages indexed in search engines.

Furthermore, we installed custom Google Analytics to track user engagement with the website.

Results

As a result, Peter Doran Lawn saw an increase in click through rates on Google searches from 0.62% to as high as 3.73%.

Additionally, organic traffic increased 58.27% and search engine leads increased by 69.21% in just 1 year.

These results have led to the company increasing the number of crews they run and relocating to a bigger shop located in Rogers, MN.

Google Organic Traffic

New Leads

What We Did For Peter Doran Lawn

Website Re-Design

We took Peter Doran’s aspx website and transformed it into a mobile responsive WordPress website.

Search Engine Optimization

We restructured Peter Doran’s url structure, updated meta tags and added new content to increase the number of pages indexed by search engines.

Local SEO

We updated Peter Doran’s “Google Business Page” and updated other local listings on the web for consistency.

Backlink Building

We continuously reach out to influencers and website owners to build relationships and earn quality links back to Peter Doran’s website.