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Keyword research is one of the most important aspects of search engine optimization. Ranking for the right keywords determines the quality of free traffic search engines send to your website.
When doing keyword research for SEO purposes, there are a few trends we pay special attention to.
The first trend we pay special attention to is the volume of searches compared to the competition for any particular keyword.
The second trend we pay special attention to is the searchers intent.
From time to time we come across gold mines where there is a lot of searches for a keyword with little competition and the searchers intent is high.
Researching competitors that are ranking on the first page of Google for keywords you want to rank for is essential if you want your website to outrank them.
When doing competitor research there are a number of data points that will help determine how difficult it will be to outrank them in organic search results.
Without giving away our "special formula" to determine a competitors strengths, some of the key data points we look at are the age of the site, the number of links pointing to the site, the quality of links pointing to the site and how engaged their followers are on social media.
On-Page search engine optimization is the most fundamental aspects of SEO. On-Page SEO is what helps search engines like Google and Bing understand your website and index it properly in its data base.
The major components of On-Page SEO include the meta title tag, the meta description tag, header tags and content count.
If you do a great job at keyword research and implement a flawless On-Page SEO strategy, you are 100 steps ahead of your competition and are likely able to achieve 1st page search engine rankings for the keywords that deliver the highest quality traffic to your website.
Major search engines like Google and Bing still consider link building in their algorithms. The only difference between link building 5 years ago and link building today is that the quality of links outranks the quantity of links.
Link building in today's internet marketing world requires research and outreach to find the right websites you want a link from and the right person to request the link from.
Furthermore, building quality links also means providing other website owners with quality content for their website.
What good is optimizing your website for search engines if you don't have a way to track your efforts?
Implementing a system that tracks how your keywords and web pages are ranking is critical. Without tracking in place, if one of your competitors jumped you in the rankings you wouldn't even know it.
Additionally, you need to be able to track your position on desktop and mobile devices to ensure your efforts are paying off on all devices.
What Business Owners Are Saying About Our SEO Services
Concrete Internet Marketing re-designed my website and optimized it for search engines. They have helped me get good placement for many many keywords on Google. They also do an excellent job posting original articles they write that are insightful to my customer base.Keep up the good work!"
Very knowledgeable and open to ideas if you want your business to take off like a rocket look no further.
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Search Engine Optimization Case Study
Peter Doran Lawn is a local lawn care company based in Minneapoils, MN. They turned to us for a fresh website design and search engine optimization services to drive a consistent flow of fresh new leads to their business.
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