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Custom Google Analytics

The more data you have on your website visitors the better decision you can make about your online marketing strategy.

Google Analytics is the gatekeeper of your data so why not hire a certified Google Analytics professional to unscramble all of the data so it makes sense?  With Google Analytics you can virtually track everything visitors do on your website including video plays, filling out a form, clicking on a phone number and so on.

Google Analytics is a powerful tool that can give you detailed insight about your online audience and help you increase your conversion rate tremendously, but only if it is set up correctly by a professional.  A customized Google Analytics account weeds out the bad traffic from your data and allows you to understand the traffic sources that are providing you with the most leads and sales.  Furthermore, a customized Google Analytics account can be tailored to provide your business with custom reports that are easy to understand so you can business decisions quickly to help your business grow.

Did You Know:  Google Analytics is installed on more that 10 million website.

Events are user interactions with content on your website that can be tracked independently of a page view.  Some great examples of events you may want to track include click to calls, click to emails, video plays and downloads.  Tracking specific events can help you understand elements your audience is interacting with and allow you to develop new marketing material to help move your online visitors through the sales funnel.

Did You Know:  An event can be set up in Google Analytics that provides you with the keyword and keyword rank visitors search to find your website.

Google Analytics allows business owners to set up and track goals on their website to help measure how well the website is meeting the objectives of the business.  There are a number of goals that can be tracked but the most common include forms being filled out on a website, completing an online purchase, or even completing a game level on a mobile app.  Google Analytics allows you to set up 20 custom goals so you have to make sure the  goals you set are well thought out.

Did You Know: A business can set dollar values for goals so they can easily monitor their ROI across multiple marketing channels.

Remarketing with Google Analytics lets you use data and metrics to create lists of site visitors, then automatically share those lists with AdWords to advertise to those lists across the AdWords network.  Remarketing allows you to re-engage with website users who may have fallen out of the sales funnel or it can simply be used to build brand awareness for those visitors who are more likely to buy your products or use your services.

Did You Know: Remarketing ads led to a 1046% increase in branded search according to a recent one comScore study.

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