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Content Marketing Strategy

Home|Internet Marketing Services|Content Marketing Strategy
Content Marketing Strategy2018-12-04T20:16:57-06:00

SEO Expert

We Know What It Takes To Get To The Top Of Search Engines

Pay For Performance SEO

Ranking in the #1 spot on Google is a coveted achievement every business wants.  However, if you are like most business owners, finding the time to optimize your website can be challenging.  Furthermore, with Google changing its algorithm constantly it is nearly impossible to maintain top rankings if you are not constantly monitoring your rankings and staying on top of these changes.

At Concrete Internet Marketing, we have weathered the storm of Google algorithm changes including Penguin, Panda and Hummingbird and have managed to maintain top rankings for our clients.  We accredit our success to our white hate SEO practices and many years of experience.  Since the beginning, we have followed Google’s SEO guidelines and our clients have reaped the rewards year after year.

Let’s Talk SEO!

Commission Based SEO FAQ

What Is SEO (Search Engine Optimization)?2020-04-08T23:35:19-05:00

Search Engine Optimization (SEO) is a series of processes used to increase the quality and quantity of website traffic by improving the organic ranking position of a website and its pages on search engines such as Google, Bing and Yahoo.

In other words, SEO is the process of getting your website to rank #1 for relevant keywords so your business can generate more leads and sales from consumers who are actively looking for services or products your company offers.

The purpose of a search engine is to provide its users with the most relevant content based on the search terms they type or speak into a search bar.  Currently Google reigns supreme as the leading search engine, therefore most business owners optimize their websites based on Google’s SEO guidelines.

Some of the most important components to SEO include meta tags, header tags, keywords, semantic keywords, page speed, internal link structure,  and inbound links.

What Does SEO Stand For?2018-11-30T12:18:40-06:00

SEO stands for Search Engine Optimization and has become a major marketing channel for some of the worlds most successful businesses.

What Is SEO Marketing?2020-04-08T23:34:11-05:00

SEO marketing is the process of sending signals that tell search engines your website provides more value to its searchers than your competitions website does.

One of the best ways to tell search engines that your website is valuable is by creating quality content that keeps visitors on your website. When a searcher stays on your website and consumes your information, it tells search engine that they provided their searcher with highly relevant information.

Another way to tell search engines that your website is valuable is by obtaining backlinks from authoritative websites. To search engines, a backlink is considered a vote of popularity. The more popular your website is, the better chance you have to outrank your competition.

Additional SEO marketing strategies that provide signals to search engines include social media engagement, schema markup, online reputation, technical seo, meta tags and internal linking.

 

How Does SEO Work?2019-09-07T16:10:36-05:00

Search engines are essentially the gateway to all of the worlds information.  Kind of like a librarian used to be before the internet.  You simply tell the search engine what you are looking for and it returns millions of results.  However, unlike a librarian, search engines deliver results in a matter of seconds.

Just like the card index system at the library, search engines index your site and store the information until a searcher comes along and types in a query.  If the query is a good match to the information on your website, there is a chance it could show up at the top of the search engine results page.

To understand how SEO works, you must first understand the three aspects of SEO that determine the keywords and keywords phrases any given website ranks for.

The first aspect is on-page SEO.  On-page SEO are elements you have complete control over such as meta tags, title tags, content and the technical health of your website.  Each one of these elements can easily be modified to improve rankings for a specific keyword or keyword phrase.

The second aspect is off-page SEO.  Off-page SEO are elements outside of your control such as links to your website, social media shares and online reviews.  Off-page SEO elements can be challenging to obtain but can provide the biggest boost to your overall SEO success.

The third aspect is data.  Although data doesn’t directly impact your rankings, it can help you determine the right keywords and keyword phrases to target for your website.  When connected to the proper tools, data can give you all the insights you need to make necessary changes to continue improve your SEO rankings.

SEO works by combining all three elements above to send signals to Google and other search engines.  These signals tell Google what your website is about, how trustworthy and how popular it is.  Google then decides, in a matter of nano-seconds, where your website will show up in the search engine results page (SERP) based on the words a user is searching for.

Why Is SEO Important?2019-09-07T16:11:26-05:00

SEO is important because has the ability grow your business organically and increase its authority seamlessly online and offline.

A well optimized site goes beyond ranking for keywords on search engine results pages.  A well optimized site delivers its visitors with the information they are looking for to make a purchasing decision, keeping them on your site longer and sending signals to Google and other search engines that your website matches the users search intent and should continue to rank well in search results.

As for website owners, SEO is important because search engines have the best ability to send high quality traffic to your website.  High quality traffic from search engines will positively impact the number of leads and sales you receive to grow your business.

How Will SEO Help My Business?2018-11-30T13:35:52-06:00

SEO helps businesses by putting them in front of their target audience at the precise time they are looking for the services or products you have to offer.

What Are SEO Services?2019-09-07T16:16:24-05:00

Simply put, SEO services are a set of tasks performed in order to achieve top rankings in search engines to increase organic visitors to a web site.  However, the tasks involved can vary from site to site.  Below we will cover the top 3 components of SEO service.

Technical SEO

Technical SEO refers to the overall health of your websites structure.  Search engines give preferential treatment in search results to websites that display certain technical characteristics such as a secure connection, responsive design and fast loading time.

Technical SEO also takes into consideration canonicalization to prevent duplicate content, robots meta tag structure to ensure search engine can crawl your website and sitemap structure to tell search engines about all the pages on your website.

The technical SEO tasks mentioned above are just the tip of the iceberg.  If you want to find out how sound your website is, you can run a free website audit at SEMRush.

On Page SEO

On page SEO refers to the tasks you can take directly on your website to help search engines understand what your website and each individual page is about.

The first thing to look at when optimizing a web page is it title tag.  Optimizing your title tag is the single most important thing you can do because your title tag tells search engines what the subject of your web page is and how you want your web page indexed.

Secondly, you want to optimize your description tag.  Optimizing your description tag is important because it is the sales line searches see when your web page shows up in the search results.  A good description tag will help increase your websites click through rate which tells search engines that their searchers find your listing highly relevant to their needs.

On page SEO isn’t limited to just title tags and description tags.  Other task can include schema markup, schematic keyword usage, header tags, image optimization, outbound linking, internal linking… the list goes on and on.  You can check out our SEO Blog to learn more about some of these tasks.

Off Page SEO

Off page SEO refers to actions taken outside of your website by you or 3rd party website that have a direct impact on your organic rankings on search engines.

One of the most popular and often talked about off page SEO tactics is link building.  This task consist of reaching out to 3rd party website owners and asking them for a link from their website that points to your website.

Another popular off page SEO tactic is to create business listing in directories such as Google My Business,Bing and Yelp.  When building these listings you have to be very careful to ensure your business listing information on these sites matches your website and are consistent across all platforms.

What’s The Difference Between SEO and SEM?2019-12-30T10:22:59-06:00

SEO is a marketing strategy business owners use to get web pages on their website to rank on the top of Search Engine Results Page’s (SERP’s).

SEM stands for Search Engine Marketing.  SEM is more of a broad view of your overall online marketing strategy.  However, when talking with digital marketing professionals, the term SEM usually refers to pay per click advertising.

SEO and SEM actually work hand in hand because without a clear focus of the organic keywords that are delivering the best results in searches, you can actually waste a lot of your pay per click budget on keywords that are either irrelevant or don’t deliver optimal results.

How Long Does It Take To Get Results From SEO?2019-09-07T16:15:42-05:00

There are a number of factors that will determine how long it will take your business to reap the rewards of SEO.  However, you may start to see results in search engines within a few weeks.

Why Hire Concrete Internet Marketing For SEO?2018-11-30T13:38:50-06:00

We have the experience and the tools to get your website to the top of search engines.

How Does Commission Based SEO Services Work?2019-01-05T09:51:02-06:00

Our commission based SEO services start with a flat monthly fee.  Our commission is based on the number of leads generated or amount of revenue generated on your website from organic sources.

Who Are Commission Based SEO Services For?2019-01-05T09:53:21-06:00

Our commission based SEO services are for business who want to take advantage of expert SEO services but have a limited budget.

What’s Included With Commission Based SEO Services?2019-01-05T09:54:19-06:00

You get our full suite of SEO services including on page seo, link building, content curation and keyword tracking along with in depth analytics and reporting.

How Much Does Commission Based SEO Services Cost?2019-09-09T10:53:00-05:00

Our commission based SEO services start out with a flat fee of just $400 per month.

For lead generation businesses, you will be charged an extra $300 per month for every 10 leads that is generated from organic sources on your website.

For e-commerce businesses, you will be charged an extra $300 per month for every $10,000 in revenue generated from organic sources.

We also cap our commission based SEO services at $2,500 per month.

Who Are Hourly SEO Services For?2019-01-05T09:57:45-06:00

Hourly SEO services are for business who are already getting some traction with their SEO results but could use a little boost with some technical SEO and on-page SEO services.

How Much Does SEO Cost Per Hour?2019-01-05T09:58:43-06:00

We charge $75 per hour for our hourly SEO services.

What Services Are Included With Hourly SEO?2019-01-05T09:59:44-06:00

We can provide any SEO service on our hourly SEO plan.  Most commonly, businesses use our hourly SEO services for on-page optimization and technical optimization.

What Is Local SEO?2020-04-21T13:13:41-05:00

Local Search Engine Optimization is a series of processes used to increase the visibility of a local business to consumers who live in, or frequent, communities that their business serves.

In other words, Local SEO is the process of getting your website, or business listings such as Google Maps, to rank #1 on search engines at the exact moment somebody within your area is looking for products or services you offer.

What Is The Difference Between SEO & Local SEO?2019-01-05T10:02:01-06:00

The main difference between SEO and local SEO is that SEO focuses on a broad audience around the world while local SEO focuses on consumers in the same neighborhood as your business.

Why Is Local SEO Important?2020-04-21T13:14:34-05:00

Local SEO is important because consumers have the ability to search for products or services they are in need of from anywhere.

For example, a consumer out shopping may be interested in taking a break and having a coffee. All they have to do is take out there phone and do a search for coffee shops nearby and Google will provide them with a list of the closest coffee shops in their database.

Or maybe, a water pipe burst and it needs to be repaired immediately. The consumer will likely head to their tablet or computer and look for emergency plumbers available 24/7. Google will provide the consumer with a list of plumbers that are currently open.

You never know when a consumer will be need of your product or service. But when they are, having a strong presence in local searches will help you win more business.

Why Local SEO Is Important For Your Business

How Much Does Local SEO Cost?2020-04-21T13:29:41-05:00

Our Local SEO Packages come standard with local keyword tracking, citation building, citation clean up, monthly reporting, custom dashboard, and Google My Business optimization and weekly posts. Depending on your needs, we also offer Google My Business call tracking and recording as well as an online review system to help generate online reviews on just about any review site.

The Local SEO Packages below include our basic package and a customized package. The basic Local SEO package is our minimum requirement and our custom Local SEO Package is an example of how we can customize your Local SEO strategy. To learn more about how we can help your grow your local online presence, get started with a free local SEO audit.

Basic Local SEO Package

$199monthly
  • Website On Page Local Optimization
  • 10 New Citations Monthly
  • Duplicate Citation Removals
  • Local Keyword Tracking (5 Keywords)
  • Google My Business Page Opimization
  • Weekly Google My Business Posts
  • Monthly Reporting
    (Includes Local Audit, Rankings, Google My Business Page, New Citations)
  • Custom Client Dashboard

Custom Local SEO Package

$349monthly
  • Website On Page Local Optimization
  • 15 New Citations Monthly
  • Duplicate Citation Removals
  • Local Keyword Tracking (10 Keywords)
  • Google My Business Page Opimization
  • Weekly Google My Business Posts
  • Monthly Reporting
    (Includes Local Audit, Rankings, Google My Business Page, New Citations)
  • Custom Client Dashboard
  • Google My Business Call Tracking & Recording
  • Online Review System
What Services Are Included With Local SEO?2019-01-05T10:04:34-06:00

Our local SEO services include optimizing your website for local searches as well as optimizing your online assets, such as your Google My Business Page to show up in the “Local 3 Pack”.

Who Are Local SEO Services For?2019-01-05T10:05:46-06:00

Local SEO services are designed for businesses who have a physical location or businesses who travel to consumers homes to provide a service.

How Do You Improve your Local SEO Rankings?2020-04-21T13:15:47-05:00

Improving you local rankings takes a deep understanding of what search engines are looking for when considering what search results to show their searchers.

To gain traction with Local SEO you first need to make sure your business information is correct and consistent everywhere on the internet.

From there it really boils down to making sure your website is optimized, managing your online reviews and reputation, providing fresh content and building links.

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