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What Is Mobile SEO?
Mobile SEO is the optimization of a website to ensure its capable of functioning properly based on the device the user is accessing the website on. Mobile SEO includes responsive web design, page speed, user experience and more to ensure a mobile friendly user experience.
Why Mobile SEO Is Important
Mobile SEO is important because users on mobile devices tend to have more of an urgency to their searches. Think about it, how many times have you searched for nearby places while out and about and then went to that nearby place and purchased something? Chances are very high that mobile search has helped you more than once over the past week.
The most important factor in mobile SEO is page speed because a slow mobile website results in a high abandonment rate. As a matter of fact, 53% of mobile pages are abandoned if it takes longer than 3 seconds to load. Furthermore, a 10 second load time has a 123% higher bounce rate than a 1 second load time. (source: https://www.wiredseo.com/)
Ranking high on mobile searches will also yield your website more visitors. According to Google, more Google searches are done on mobile devices than on a desktop. Additionally, 51% of smartphone users have discovers a new company when conducting a search on their mobile device. (source: https://www.hubspot.com/)
How To Optimize For Mobile SEO
As mentioned above, there area number of factors search engines look at when ranking a mobile website. However, on this page we are just going to cover a couple of the top factors to ranking well on search engines.
Responsive Website Design
Responsive website design is the process in which a web designer builds a website that displays properly on different screen sizes. This can be accomplished in 1 of 2 ways, 1 – the web designer can create a completely different mobile sites – 2 – the web design can incorporate code into the website that tells it how to display content based on the users screen size.
At Concrete Internet Marketing, we build websites exclusively on the WordPress platform because most themes are set up to be responsive. However, other aspects as far as spacing, button sizes, forms and so on still have to display properly so it is easy for a mobile visitor to use and navigate the website.
Page speed is a huge factor when it comes to how well your website ranks on search engines. Since most search engines want users to have a good experience from their search results, a high bounce rate can drag your mobile rankings down. As mentioned above, the longer it takes your website to load, the better chance the user will abandon your website before the even see it.
There are a number of great free tools available to see how fast your website loads. The first tool we suggest is Googles own PageSpeed Insights. We also recommend GTmetrix and Pingdom. Each tool will provide you with feedback about how fast your website loads and suggestions on how to improve your load time.
Mobile SEO Reporting
When it comes to mobile SEO reporting, we recommending setting up a custom Google Analytics segment. Google Analytics provides all the information needed to segment mobile visitors from all other visitors. Once segmented, you can access all sorts of data include individual page load times, bounce rate, referral source and so on.
If you need help with your mobile SEO or setting up a custom Google Analytics segment, [fusion_modal_text_link name=”contact” class=”” id=””]contact us today[/fusion_modal_text_link] and we will provide you with a free quote.
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