- BigCommerce Website Design
- Bing Ads
- Commission Based SEO
- Facebook Ads
- Google Ads
- Hourly SEO
- Internet Marketing Services
- Local SEO
- Website Design
- WordPress Website Design
Why Is Internet Marketing Important?
Internet marketing is important because it is the only marketing medium that allows a business to reach its targeted audience based on signals consumers send when they use the internet.
All you have to do is be in the right place at the right time!
How Does Internet Marketing Work?
Depending on the internet marketing channel, internet marketing can be used reach new customers, engage interested customers and keep current customers up to date about your brand and to promote new products or services.
SEO and PPC are primarily used to reach new customers by getting your website to rank on the top of search engines when consumers are searching for products or services you offer.
SMM can be used to reach new consumers, engage interested consumers and to keep current customers up to date about your business.
Email marketing is primarily used to keep a list of subscribers up to date about your brand and to promote new products or services.
When you combine all these marketing channels, you are able to stay in front of new and existing consumers anytime they are thinking about a product or service you have to offer.
As your PPC management company, we continually monitor, analyze and adjust your ppc ad campaigns for optimal performance.
We also give you full access, at no additional cost, to all of your ppc advertising platforms. This means you can always go in to any of your ad platforms and double check our work.
The bottom line is, we don’t nickel and dime you! Our goal is to help you grow your business. By making sure your business is successful we are ensuring our business is successful!
You will start to see results almost immediately. Once an ad campaign is active, you will start to see traffic coming to your website.
Generally speaking, within a month most of our customers start to see a reduction in the amount it cost to drive traffic to the website and website conversions.
There is no minimum to the amount you have to spend on PPC ads.
However, we do recommend a budget of at least $500 a month to get started. This allows our AI and machine learning technology to gather enough data to make recommendations to help your PPC ads campaigns flourish.
Our PPC management services cost a minimum of $250 a month or 20% of your ad spend, whichever is greater.
We do require you to create an account on all advertising platforms in your business name. We do this so you will always have full control of your ads accounts.
Once you have your account set-up, we begin creating and managing ad campaigns on your behalf.
Internet marketing has become more and more popular nowadays among businesses around the world. After discovering the wide range benefits of internet marketing in promoting products and services online, it has soon become the leading medium for marketing all over the world.
Unlike mass marketing, which effectively piques the interest of the local audience by means of radio spots, newspapers and print media, internet marketing allows companies to nurture a more personal relationship with their consumers from all over the world. With internet marketing, businesses can deliver content to their customers through personalized and cost-effective communication.
Without further ado, here are our top 15 advantages of internet marketing…
1. Convenience And Quick Service
The incredible convenience of marketing online is one of the biggest advantages of internet marketing. The internet has extremely easy accessibility with consumers using the internet and reaching markets anywhere in the world. Because of this, purchasing goods from across borders now reduces the cost of transportation.
For importers, this is a huge advantage as it means they can order online right from the comforts of their home. In addition, you can easily track sales items online as they make their way into delivery. You can download digital products from the internet with just a click of a mouse. Internet marketing is great for business as it gives consumers a better and more comfortable shopping experience.
2. Low Cost For Operations
One of the main advantages of online marketing for businesses is its low operating cost. You can advertise cheaper with internet marketing than with traditional methods of advertisement such as ads in newspapers, on television and on the radio. In online marketing, you can easily get a free listing in a wide range of business directories.
In addition, the internet allows you to contact your customers more in comparison to how you would contact them traditionally. Online communication is more affordable than traditional communication methods such as sending mail and printing brochures. For example, you can send the same information in an email rather than a mail-out, saving you on printing, paper, and postage.
3. Measure And Track Results
An aspect of internet marketing that is rarely available with traditional marketing is the ability to measure and track results. With online marketing, your business can utilize varying tools for tracking results of your advertising campaigns. Using these tools, not only can you measure and track but also illustrate the progress of your marketing campaign in detailed graphics.
Measuring and tracking results gives your business a better idea of how your marketing campaign is faring. It gives you an idea of how you can better grow your traffic, leads, sales, and conversions. Without the ability to measure and track your results, you cannot alter or modify your marketing campaign so that it can better deliver the results you desire.
4. Demographic Targeting
Marketing your products and services online gives you the ability to target audience based on demography. This allows you to concentrate your efforts on the audience that you truly want to offer your products or services. With demographic targeting, you can better target your marketing efforts on specific demographic regions.
Demographic targeting gives you the ability to target specific customers you think are likely to purchase your product or hire your services. Every time someone visits your website and fills in a form, it gives you an idea of who your customers really are and lets you discover important details about them such as age and interests, which better shapes your services to match their needs.
5. Global Marketing
The ability to market your products and services globally is one of the biggest advantages of global marketing for business. Within several months of aggressive SEO, you can secure millions of viewers and reach huge audiences from across the world.
With internet marketing, you can easily reach beyond your geography to offer your products or services to customers worldwide. Wherever your target audiences are, you can easily reach them 24/7 and from any country all over the world. If your audience consists of more than your local market, utilizing global marketing offers you a great advantage.
6. Ability To Multitask
One of the core benefits of online marketing is its ability to handling millions of customers at the same time. As long as a website’s infrastructure is efficient, numerous transactions can easily take place simultaneously.
However, even with a large number of transactions taking place, your website is capable of providing satisfactory service to every customer who makes a purchase online, without the risk of diminished satisfaction. This high adaptability of internet marketing is an important benefit that businesses can take advantage of to provide their consumers the best shopping experience.
7. 24/7 Marketing
Internet marketing reduces cost and runs around the clock. That means that your marketing campaigns run for 24 hours a day, 7 days a week. Compared to traditional marketing, internet marketing does not constrain you with opening hours. At the same time, you would not be worrying about overtime pay for your staff.
In addition to this, there is no regional or international time difference for you to worry about that will affect the reach-ability or availability of your offers or online campaigns. Whenever someone opens their computer and connects to the internet, there is a higher chance of them seeing your marketing campaign. Furthermore, customers can look for your product at their most convenient time.
8. Automated, Tech-Savvy Marketing
Another advantage of internet marketing is that marketing this way is easy with a one-mouse-click automation. Compared to traditional offline marketing where marketers delegate various tasks to the best hands and talents, internet marketing takes advantage of a more tech-savvy method. With internet marketing, everything can go automated.
Internet marketing gives you the chance to turn every aspect of your business’s operations into a fully automated system. All you need to do is find the right tool and technology suited to your marketing campaign and you are done. By automating your marketing campaign, you can choose to do something more valuable with your time.
9. Data Collection For Personalization
Transactions through the internet allow you to collect data. Whenever a customer purchases a product through a company’s website, the data is captured. Your business can use this data in varying ways. Most businesses analyze the data to find out what product and/or services sell frequently.
Furthermore, the data collected can help segment customers, so your business can send them ads and other promotional materials based on their buying habits and interests. There are various ways that you can collect customer data including customer profiles or through their behavior while on your website.
The information collected through this method typically includes age, gender, location, how they came to your site, what sites they visited after they left, viewed products and the pages visited on your site.
Another way of collecting customer data is the use of internet tools or with tracking software. Compared to traditional marketing, online marketing allows for better data collection as well as personalization.
Through this advantage of internet marketing, businesses can serve millions of customers with various items and products based on their personal interests. Thus, shoppers can easily get their desired products without having to comb through the internet all day.
10. Diversified Marketing And Advertising
When targeting your audience, diversification plays an important role in your marketing and advertising campaigns. Diversification means that you can use a variety of tactics and strategies in order to reach your prospects. With online marketing, diversification becomes a lot easier. In addition to that, it is possible for you to run varying marketing techniques simultaneously to better implement your marketing campaign.
11. Easy Tweaking To Your Marketing And Advertising Campaigns
It is inevitable in marketing and advertising that something needs to be tweaked in order to optimize your campaigns. Compared to traditional marketing, online advertising is much easier to tweak. Whenever the campaign needs to be modified, online marketing allows the modification to happen without having to worry about downtime, service interruption or even halting the entire system.
This means that you can easily change the appearance of your online shopping mall – your website – by changing a few lines in the CSS that link to the web page.
12. Instant Transaction Service
Executing transactions is easy and nearly instant online. You can do this through a digital payment service so that there is no need for a cash to go between the marketer and the customer to buy and sell merchandise. This is all possible due to payment processing solutions executed by third party payment processing companies such as PayPal.
13. Better Sales Relationships
In traditional marketing, merchants often give their business cards or pamphlets to their customers after a sale. However, what happens is often on such occasions, the customers lose the cards or misplace it. The only time the seller would remember about the card was if they had the intention of visiting the seller again.
In the end, most customers do not remember the seller much less the card, so this marketing method does not work to convince buyers to return. This is different with internet marketing where the marketers can easily collect email addresses of their prospects and buyers, which they can use in reaching out and forming a relationship with the customer.
The marketer can use this email address to provide customers with valuable information such as information about the purchased product, available coupons on their products and services, special discounts and introducing new products. Aside from email addresses, they can also use social media for consistent interaction with customers.
14. Time-Effective Marketing
Unlike traditional marketing, internet marketing is easy to start and quick to implement. You can easily set up a marketing campaign at any time that is convenient for you. In fact, you can set up email marketing for your business within only a matter of hours. Within the next few minutes, you can setup an auto-responder and create a marketing list for your business.
15. Continued Marketing Campaign
Marketing campaign’s later effects are one of the greatest advantages of internet marketing for business. For example, content marketing efforts, such as blogs, and websites have the capacity to remain functional and promote your products and services years after you started your marketing campaign. Almost every online marketing technique has viral and long-term effects that can continually improve your site’s traffic.
The purpose of internet marketing is to connect businesses and consumers via digital channels to build brand awareness and to generate leads and sales.
Internet marketing channels include:
- Website Design
- Search Engine Optimization (SEO)
- Pay Per Click Advertising (PPC)
- Video Marketing
- Social Media Marketing
- Email Marketing
A successful internet marketing campaign will use multiple channels to relay their message in a variety of ways to reach their ideal audience on as many channels as possible.
The Internet Marketing Process
With the ultimate purpose of internet marketing being to generate leads and sales, you must first understand the process.
- Build Awareness – Using a combination of online marketing channels, you will need to get your message in front of as many consumers as possible.
- Engagement – As your audience grows, provide additional content designed to engage your audience.
- Trust Building/Education – Provide valuable content in the form of blog post or downloadable guides that show you are the industry expert.
- Conversion – Congratulations, you have built awareness, engaged with your target audience and educated them enough for them to trust you and make a purchase from you!
Although I make it sound easy, there is are a lot more details that go into building a successful internet marketing strategy.
However, if your internet marketing strategy does not have a clearly defined purpose, failure is inevitable. Take the time to plot out your internet marketing strategy and its purpose to reach your business goals and grow your business.
The costs of internet marketing services can range in the hundreds of dollars per month to thousands of dollars per month. The price you pay depends on the services included with your internet marketing package and the type of internet marketing company you hire.
Based on a survey by Alexandra Tachalova, the average costs for internet marketing services by a freelancer in the US is between $251 and $750 per month. For the same services, you can expect to pay an agency anywhere from $1,001 to $3,000 per month.
When it comes to charging by the hour, the average hourly rate for internet marketing services by freelancers came in between $76 to $100. For the same services, you can expect to pay an agency anywhere from $101 to $150 per hour.
However, the true cost of internet marketing services can be far greater, or far less, then the actual dollar amount you pay. No matter the cost, hiring the wrong internet marketing company can lead to penalties from Google and can damage your brands reputation.
Hiring a reputable internet marketing company can deliver results beyond your wildest imagination. Before making a decision to hire any internet marketing company based on their word or results they post on their website, be sure to get references and make sure you call those reference before making a hiring decision.
At Concrete Internet Marketing, we make internet marketing affordable because we believe every business should have access to professional online marketing services. Below is a list of our basic foundation services along with prices to give you an idea of how much internet marketing cost to get started. You can also visit our internet marketing shop to add individual services to customize your internet marketing strategy.
- Monthly Website Audits
- Technical Website Fixes
- Page Title Updates
- Page Description Updates
- Web Page Content Updates
- Keyword Tracking (Up to 10 Keywords)
- Google Analytics Setup & Customization
- Google Search Console Integration
- Organization Schema Markup
- Monthly Strategy Call
- Monthly SEO Report
Foundational SEO + Local SEO
- All Foundational SEO Services Plus
- 80+ Directory Listings & Monthly Management
- Monthly Google My Business Audits
- Google My Business Page Optimization
- Weekly Google My Business Posts
- Local Keyword Tracking (Up to 5 Keywords)
- Monthly Local Search Ranking Report
Google Ads Management
- Minimum $1000 Ad Spend
- Initial Campaign Development & Strategy
- Google Text Ads
- Google Shopping Ads
- Google Display Ads
- YouTube Video Ads
- Dynamic Ad Campaigns
- Remarketing Ads
- Google Customer Match & Audience Match
- Advanced Keyword Research & Selection
- Ad Campaign Copywriting
- Ongoing Keyword Development & Tweaking
- Click Fraud Protection
- Monthly Report
- Monthly Strategy Call
What Is Internet Marketing?
Often called online marketing or digital marketing, internet marketing is a marketing medium that leverages web-based channels to build brand awareness around a business and its products and services.
Internet marketing is a pretty broad term that encompasses a range of marketing tactics and strategies including:
- Website design
- Search engine optimization (SEO)
- Pay per click advertising (PPC)
- Content marketing
- Email marketing
- Social media marketing
- Link building
- Video marketing
- And more
With the rapid growth of consumers using the internet, marketing online has become one of the most efficient ways to market a business, product or service.
Reaching Potential Customers
Internet marketing allows marketers to reach their target market in ways that radio, tv and other forms of offline marketing are unable to.
Search Engine Optimization
For example, content marketing allows marketers to create blog posts around a topic or set of keywords. The content created is optimized for search engines so that it can be found when somebody within the marketers target audiences searches for information online.
Pay Per Click Advertising
Another great example is advertising on Google Ads. Google Ads gives marketers the ability to choose where their ads will be displayed and who will see them. Some of these choices include geographical areas, demographics, age groups and even interest.
Social Media Platforms
Social media platforms such as Facebook, Twitter and Instagram have become popular places for marketers over the last decade. These platforms allow businesses to grow a following of loyal customers. By creating loyal followers, a business can then use them to amplify their message by liking, sharing and commenting on posts made by the business.
Internet Marketing for Small Business
Since web marketing is affordable and delivers exceptional results, it has given small businesses around the world an opportunity to compete on a global scale.
The most effective ways for a small business to reach new customers with internet marketing is to have a content creation plan in place. Content has always been king on the internet and will be for the foreseeable future.
To get started with content marketing campaigns, a business must first understand its audience and their intent. The best way to get an understanding of your target audience’s behaviors online is to get a free website audit from a trusted internet marketing company.
A website audit will disclose the strengths and weaknesses of your current website. Additionally, a good website audit will disclose your competitors online marketing strategies and keywords they are targeting.
With this information, a small business can put together a content marketing plan to help move to the top of search engine results pages for highly targeted and highly profitable keywords.
Internet Marketing Is a Long Term Strategy
Just like building a business from the ground up, it will take a bit of time to build your online brand. Furthermore, the landscape for internet marketing is always changing. What works today may not work tomorrow.
To be successful with internet marketing consider hiring a full time employee or outsourcing your internet marketing needs to an internet marketing company. By having a dedicated internet marketing specialist you will be able to keep your focus on managing your business so it continues to run smoothly.
Yes, Facebook Ads are very effective if you are able to zero in on your target audience.
Facebook Ads work by disrupting people on Facebook with your message. Therefore you have to make your message very compelling from the get go to get and keep their attention.
Bing Ads a very effective because Bing delivers your ads to its searches for a fraction of the cost of Google Ads.
We integrate our AI technology with your Google Ads account to deliver the best results for your budget. On a weekly basis, we receive intelligent data that directs us to make smart decisions to your account and increases your ROI.
We charge 20% of your advertising budget or $250, whichever is greater, on a monthly basis.
Although there is no minimum or maximum you should spend on Google Ads, we recommend spending a minimum of 10 times your highest CPC on a daily basis. Therefore, if you maximum CPC is 0.30, you should be spending at least $3 per day. This will allow you to collect enough data so you can target in on your audience and increase your budget so you can get the most out of your advertising budget.
PPC stands for Pay Per Click. It is a form of online advertising where an advertiser pay a fee every time one of their online ads is clicked.
PPC advertising originally started with placing bids on keywords. It has since evolved into sophisticated forms of payment methods including pay per impression, return on ad spend bidding, smart bidding and more.
Local SEO services are designed for businesses who have a physical location or businesses who travel to consumers homes to provide a service.
Our local SEO services include optimizing your website for local searches as well as optimizing your online assets, such as your Google My Business Page to show up in the “Local 3 Pack”.
Local SEO is important because it brings brand recognition and increases your dominance in your local area.
The main difference between SEO and local SEO is that SEO focuses on a broad audience around the world while local SEO focuses on consumers in the same neighborhood as your business.
Local SEO includes the optimization of your websites and online assets so they rank well in search engines when your consumers are looking for local companies to do business with.
We can provide any SEO service on our hourly SEO plan. Most commonly, businesses use our hourly SEO services for on-page optimization and technical optimization.
We charge $75 per hour for our hourly SEO services.
Hourly SEO services are for business who are already getting some traction with their SEO results but could use a little boost with some technical SEO and on-page SEO services.
Our commission based SEO services start out with a flat fee of just $400 per month.
For lead generation businesses, you will be charged an extra $300 per month for every 10 leads that is generated from organic sources on your website.
For e-commerce businesses, you will be charged an extra $300 per month for every $10,000 in revenue generated from organic sources.
We also cap our commission based SEO services at $2,500 per month.
You get our full suite of SEO services including on page seo, link building, content curation and keyword tracking along with in depth analytics and reporting.
Our commission based SEO services are for business who want to take advantage of expert SEO services but have a limited budget.
Our commission based SEO services start with a flat monthly fee. Our commission is based on the number of leads generated or amount of revenue generated on your website from organic sources.
The Shopify Lite add-on is $9 a month. Shopify Basic costs $29 monthly (and 2.9% + 30¢ per transaction). The Shopify plan is $79 monthly (and 2.6% + 30¢ per transaction). The Advanced Shopify tier is $299 monthly (and 2.4% + 30¢ per transaction). Shopify Plus pricing starts at $2000 monthly.
- Thousands of available themes (new ones coming out all the time)
- Stripe and 3rd party shopping integrations
- Integrations with PayPal
- They support blogs and we all know content is king!
- Tracking and maintaining customer data
- Works like a regular website CMS
- Optimized for SEO and easily customizable in regards to keywords
- You can use your MailChimp or other Email provider
- You can add coupons and discount codes
- Full HTML and CSS Editing abilities
- A “Buy Now” call to action button to be placed on external sites
- POS Integration
- You can make a customizable profile for your employees
- Integrations with live chats
- Create your own store Gift Cards
- Advanced Reporting
- An Abandoned Cart feature built in!
- Integration with help desks like ZenDesk
- Analytics reporting
- Shipping carrier integration
Shopify is great for business looking to get started with e-commerce.
In a nutshell, BigCommerce’s prices start from $29.95 per month for the Standard plan, $79.95 per month for Plus, and $249.95 per month for Pro. It offers a 15-day free trial to try before you buy, a longer period than most ecommerce builders.
BigCommerce is an advanced ecommerce platform that makes expanding your brand easy. With sophisticated tools and enhanced features, you can streamline your business and increase sales without expensive add-ons.
By the Numbers
- Retailers on BigCommerce grow at 28% year over year on average.
- They’ve seen more than a 200% increase in revenue and orders in the past year.
- Business owners are saving roughly $6,000 – $20,000 per year in app subscription costs with BigCommerce.
What BigCommerce Can Offer
- A Scalable, All-In-One Solution – They offer hundreds of advanced ecommerce features, unlimited storage and bandwidth, and much more – all with no transaction fees.
- Beautiful Stores that Convert – With stunning ecommerce themes and a fully custom experience will give your visitors an engaging shopping experience with a higher conversion rate.
- Sales Increase – Thanks to built in features like abandoned cart saver, best-in-class SEO, omni-channel retail, and more your business will sell more and scale faster.
- Business Optimization – BigCommerce goes beyond growth and helps businesses cut costs with better shipping options and more.
- Excellent Support – Merchants can get help with live chat, email or US-based 24/7 phone support.
BigCommerce is for ecommerce stores generating over $500K in online revenue and are looking to grow their online business even more.
We find that WordPress is best for businesses looking to build a following and generate sales leads.
We prefer A2 hosting but here is a link to an article that gives you a breakdown on some of the best WordPress hosts… https://www.concreteinternetmarketing.com/best-website-hosting-services-for-small-business/
WordPress is actually 100% free to use. However, you will need website hosting services.
WordPress is both a blog and a website, or just a blog, or just a website. The point is, you can create just about any type of website you want with WordPress including an e-commerce website.
Yes, WordPress is a very reliable CMS platform and is actually used by some of the biggest websites on the planet.
The only real difference between WordPress.com and WordPress.org is you own the domain name with WordPress.com. If you have a website with WordPress.org your domain name would look something like this, mysite.wordpress.org. If you have a website using WordPress.com your domain name would look like this, mysite.com.
A WordPress designer is an individual or company who specializes in designing WordPress website.
If you feel comfortable with the backend of your website, you can actually maintain it for free.
If you are looking for a company to ensure updates are ran consistently and scans are completed to make sure you website has not been hacked, you can expect to pay $50 a month or more.
Web hosting can vary based on a number of different factors. For most start-up websites you can expect to pay around $50 per year for website hosting.
If your website demands more bandwidth, or you want more bells and whistles compared to standard packages, you can expect to pay in excess of $250 per year.
Depending on the number of pages and customization’s, we can build your website in as little as 2 weeks for the most basic website and up to 1 month or longer for more complex websites.
The cost of building a new website can vary greatly from company to company. At Concrete Internet Marketing, we customize premium themes to help keep costs low. As a matter of fact, our average cost is just $350 per website page.
With hundreds of website platforms available, choosing the right one is essential to your success. At Concrete Internet Marketing, we focus on the 3 most popular website platforms to grow your business on.
WordPress is a great platform for businesses who rely on generating leads for their sales team.
Shopify is a great platform for e-commerce stores who are just getting started out.
BigCommerce is a great platform for established e-commerce stores generating over $500,000 in revenue and are looking for a way to grow.
We have the experience and the tools to get your website to the top of search engines.
There are a number of factors that will determine how long it will take your business to reap the rewards of SEO. However, you may start to see results in search engines within a few weeks.
SEO is a marketing strategy business owners use to get web pages on their website to rank on the top of Search Engine Results Page’s (SERP’s).
SEM stands for Search Engine Marketing. SEM is more of a broad view of your overall online marketing strategy. However, when talking with digital marketing professionals, the term SEM usually refers to pay per click advertising.
SEO and SEM actually work hand in hand because without a clear focus of the organic keywords that are delivering the best results in searches, you can actually waste a lot of your pay per click budget on keywords that are either irrelevant or don’t deliver optimal results.
Simply put, SEO services are a set of tasks performed in order to achieve top rankings in search engines to increase organic visitors to a web site. However, the tasks involved can vary from site to site. Below we will cover the top 3 components of SEO service.
Technical SEO refers to the overall health of your websites structure. Search engines give preferential treatment in search results to websites that display certain technical characteristics such as a secure connection, responsive design and fast loading time.
Technical SEO also takes into consideration canonicalization to prevent duplicate content, robots meta tag structure to ensure search engine can crawl your website and sitemap structure to tell search engines about all the pages on your website.
The technical SEO tasks mentioned above are just the tip of the iceberg. If you want to find out how sound your website is, you can run a free website audit at SEMRush.
On Page SEO
On page SEO refers to the tasks you can take directly on your website to help search engines understand what your website and each individual page is about.
The first thing to look at when optimizing a web page is it title tag. Optimizing your title tag is the single most important thing you can do because your title tag tells search engines what the subject of your web page is and how you want your web page indexed.
Secondly, you want to optimize your description tag. Optimizing your description tag is important because it is the sales line searches see when your web page shows up in the search results. A good description tag will help increase your websites click through rate which tells search engines that their searchers find your listing highly relevant to their needs.
On page SEO isn’t limited to just title tags and description tags. Other task can include schema markup, schematic keyword usage, header tags, image optimization, outbound linking, internal linking… the list goes on and on. You can check out our SEO Blog to learn more about some of these tasks.
Off Page SEO
Off page SEO refers to actions taken outside of your website by you or 3rd party website that have a direct impact on your organic rankings on search engines.
One of the most popular and often talked about off page SEO tactics is link building. This task consist of reaching out to 3rd party website owners and asking them for a link from their website that points to your website.
Another popular off page SEO tactic is to create business listing in directories such as Google My Business,Bing and Yelp. When building these listings you have to be very careful to ensure your business listing information on these sites matches your website and are consistent across all platforms.
SEO helps businesses by putting them in front of their target audience at the precise time they are looking for the services or products you have to offer.
SEO is important because has the ability grow your business organically and increase its authority seamlessly online and offline.
A well optimized site goes beyond ranking for keywords on search engine results pages. A well optimized site delivers its visitors with the information they are looking for to make a purchasing decision, keeping them on your site longer and sending signals to Google and other search engines that your website matches the users search intent and should continue to rank well in search results.
As for website owners, SEO is important because search engines have the best ability to send high quality traffic to your website. High quality traffic from search engines will positively impact the number of leads and sales you receive to grow your business.
Search engines are essentially the gateway to all of the worlds information. Kind of like a librarian used to be before the internet. You simply tell the search engine what you are looking for and it returns millions of results. However, unlike a librarian, search engines deliver results in a matter of seconds.
Just like the card index system at the library, search engines index your site and store the information until a searcher comes along and types in a query. If the query is a good match to the information on your website, there is a chance it could show up at the top of the search engine results page.
To understand how SEO works, you must first understand the three aspects of SEO that determine the keywords and keywords phrases any given website ranks for.
The first aspect is on-page SEO. On-page SEO are elements you have complete control over such as meta tags, title tags, content and the technical health of your website. Each one of these elements can easily be modified to improve rankings for a specific keyword or keyword phrase.
The second aspect is off-page SEO. Off-page SEO are elements outside of your control such as links to your website, social media shares and online reviews. Off-page SEO elements can be challenging to obtain but can provide the biggest boost to your overall SEO success.
The third aspect is data. Although data doesn’t directly impact your rankings, it can help you determine the right keywords and keyword phrases to target for your website. When connected to the proper tools, data can give you all the insights you need to make necessary changes to continue improve your SEO rankings.
SEO works by combining all three elements above to send signals to Google and other search engines. These signals tell Google what your website is about, how trustworthy and how popular it is. Google then decides, in a matter of nano-seconds, where your website will show up in the search engine results page (SERP) based on the words a user is searching for.
SEO marketing is the process of creating and optimizing web pages around keywords and keywords phrases in an attempt to reach your target audience on search engines when they are searching for products or services you offer.
SEO stands for Search Engine Optimization and has become a major marketing channel for some of the worlds most successful businesses.
SEO is a marketing tactic focused on increasing organic rankings on Search Engine Results Pages (SERP’s) such as Google, Bing and Yahoo.
SEO involves technical and creative elements that tell search engines what your website and each individual web page is about.
The purpose of a search engine is to provide its users with the most relevant content based on the search terms they type or speak into a search bar. Currently Google reigns supreme as the leading search engine, therefore most business owners optimize their websites based on Google’s SEO guidelines.
Some of the most important components to SEO include meta tags, header tags, keywords, semantic keywords, page speed, internal link structure, and inbound links.