Types of Google Ads Bidding Strategies

If you are new to Google Ads, all the different types of bidding strategies may overwhelm you.

However, once you understand how they work and the best way to use them, you will be able to develop a  bidding strategy to improve your quality score and get the most out of your advertising budget.

Without further ado, lets jump into Google Ads bidding strategies and how to use them to get the most out of your advertising dollar.

Google Ads Bidding StrategiesManual Cost Per Click (CPC)

Manual CPC is the only option where you have full control over how much you pay per click.

Basically, you tell Google Ads how much you are willing to pay for a click on a keyword and Google Ads will automatically bid up to that dollar amount.