What Is Internet Marketing?
Often called online marketing or digital marketing, internet marketing is a marketing medium that leverages web-based channels to build brand awareness around a business and its products and services.
Internet marketing is a pretty broad term that encompasses a range of marketing tactics and strategies including:
- Website design
- Search engine optimization (SEO)
- Pay per click advertising (PPC)
- Content marketing
- Email marketing
- Social media marketing
- Link building
- Video marketing
- And more
With the rapid growth of consumers using the internet, marketing online has become one of the most efficient ways to market a business, product or service.
Reaching Potential Customers
Internet marketing allows marketers to reach their target market in ways that radio, tv and other forms of offline marketing are unable to.
Search Engine Optimization
For example, content marketing allows marketers to create blog posts around a topic or set of keywords. The content created is optimized for search engines so that it can be found when somebody within the marketers target audiences searches for information online.
Pay Per Click Advertising
Another great example is advertising on Google Ads. Google Ads gives marketers the ability to choose where their ads will be displayed and who will see them. Some of these choices include geographical areas, demographics, age groups and even interest.
Social Media Platforms
Social media platforms such as Facebook, Twitter and Instagram have become popular places for marketers over the last decade. These platforms allow businesses to grow a following of loyal customers. By creating loyal followers, a business can then use them to amplify their message by liking, sharing and commenting on posts made by the business.
Internet Marketing for Small Business
Since web marketing is affordable and delivers exceptional results, it has given small businesses around the world an opportunity to compete on a global scale.
The most effective ways for a small business to reach new customers with internet marketing is to have a content creation plan in place. Content has always been king on the internet and will be for the foreseeable future.
To get started with content marketing campaigns, a business must first understand its audience and their intent. The best way to get an understanding of your target audience’s behaviors online is to get a free website audit from a trusted internet marketing company.
A website audit will disclose the strengths and weaknesses of your current website. Additionally, a good website audit will disclose your competitors online marketing strategies and keywords they are targeting.
With this information, a small business can put together a content marketing plan to help move to the top of search engine results pages for highly targeted and highly profitable keywords.
Internet Marketing Is a Long Term Strategy
Just like building a business from the ground up, it will take a bit of time to build your online brand. Furthermore, the landscape for internet marketing is always changing. What works today may not work tomorrow.
To be successful with internet marketing consider hiring a full time employee or outsourcing your internet marketing needs to an internet marketing company. By having a dedicated internet marketing specialist you will be able to keep your focus on managing your business so it continues to run smoothly.