Case Study: Peter Doran Lawn & Landscaping

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Peter Doran Lawn & Landscaping

Peter Doran Lawn & Landscaping, one of the Twin Cities largest lawn care companies, desired a new website that was mobile friendly and optimized for search engines to increase lead production.

Old Website

Peter Doran Lawn Old Website

New Website

Peter Doran Lawn New Website

58.27 Increase In Organic Traffic Year Over Year

Peter Doran Lawn Organic Traffic

69.21% Increase In Google Organic Leads Year Over Year

Peter Doran Lawn Organic Search Leads

Challenge

Increase search engine rankings and make website mobile friendly.

Solution

We moved Peter Dorans website over from an outdated website platform to the mobile friendly platform of WordPress. 

We also created new content for each service Peter Doran Lawn offers and each city the company offers their services.  Creating new content made the website easy for visitors to navigate and increased the number of pages indexed in search engines.

Furthermore, we installed custom Google Analytics to track user engagement with the website.

Results

As a result, Peter Doran Lawn saw an increase in click through rates on Google searches from 0.62% to as high as 3.73%.

Additionally, organic traffic increased 58.27% and search engine leads increased by 69.21% in just 1 year.

These results have led to the company increasing the number of crews they run and relocating to a bigger shop located in Rogers, MN.

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by Peter Doran on Search Engine Optimization
Peter Doran Lawn & Landscaping

Concrete Internet Marketing re-designed my website and optimized it for search engines. They have helped me get good placement for many many keywords on Google. They also do an excellent job posting original articles they write that are insightful to my customer base.Keep up the good work!"

Tim Doran Cleaning Services

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by Jennifer Brovick on Concrete Internet Marketing
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