Concrete Internet MarketingIf you want to rank on Google, or any other major search engine, you need to understand the basics of SEO and what search engine spiders are looking for when analyzing your website. In this blog post, we are going to look at the basic SEO foundations you need to set when optimizing your website…
Facebook Advertising in 2018 is very complex, even for us seasoned veterans. It doesn’t help that Facebook is always changing their advertising platform and rules. However, there are some Facebook basics that are likely to remain within the Facebook Advertising platform for years to come. In this article, we cover those basics so beginners have…
For nearly a decade now online marketers have been pushing their lead magnets in an attempt to obtain names and email addresses. Up until recently it has worked wonderfully and many businesses used this lead generating strategy to grow their databases tremendously over the years. However, consumers are smarter now than they were in the…
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There is no doubt that link building is an essential part of SEO strategy and that it is virtually impossible to gain visibility across the iInternet if you don’t have an efficient link-building strategy. Google uses links to measure the usefulness of particular blog pages and where it should rank in search engine results pages….
Obtaining online reviews should play a critical role in your SEO strategy. Not only do online reviews give your business creditability with consumers, they also uncover new ways to reach your target audience. In this article we are going to take a look at how consumers are using online reviews to make a purchasing decision,…
When it comes to ranking at the top of Google search results, every little bit of extra information you can tell Google helps. Rich snippets do just that! They give Google and other search engine spiders that little bit of extra information that helps with indexing. Granted, rich snippets do take a bit of extra…
Description tags are an important part of an effective SEO strategy because of the impact they have on your click through rate. Big businesses spend tens of thousands of dollars researching consumer behavior to determine which trigger words make online searchers click. What Is A Description Tag A description tag is a snippet of html…
The title tag is the most important SEO tag search engines use to determine how your website is indexed. This tag alone tells search engines what your web page is about and its intended audience. However, the title tag is also the clickable link on search engine result pages. Therefore, the title tag needs to…
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These 5 Search Engine Marketing Secrets Give You An Unfair Advantage
