For nearly a decade now online marketers have been pushing their lead magnets in an attempt to obtain names and email addresses. Up until recently it has worked wonderfully and many businesses used this lead generating strategy to grow their databases tremendously over the years. However, consumers are smarter now than they were in the…

There is no doubt that link building is an essential part of SEO strategy and that it is virtually impossible to gain visibility across the iInternet if you don’t have an efficient link-building strategy. Google uses links to measure the usefulness of particular blog pages and where it should rank in search engine results pages….

Obtaining online reviews should play a critical role in your SEO strategy. Not only do online reviews give your business creditability with consumers, they also uncover new ways to reach your target audience. In this article we are going to take a look at how consumers are using online reviews to make a purchasing decision,…

When it comes to ranking at the top of Google search results, every little bit of extra information you can tell Google helps. Rich snippets do just that! They give Google and other search engine spiders that little bit of extra information that helps with indexing. Granted, rich snippets do take a bit of extra…

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