Search Engine Optimization (SEO) is a series of processes used to increase the quality and quantity of website traffic by improving the organic ranking position of a website and its pages on search engines such as Google, Bing and Yahoo.
In other words, SEO is the process of getting your website to rank #1 for relevant keywords so your business can generate more leads and sales from consumers who are actively looking for services or products your company offers.
The purpose of a search engine is to provide its users with the most relevant content based on the search terms they type or speak into a search bar. Currently Google reigns supreme as the leading search engine, therefore most business owners optimize their websites based on Google’s SEO guidelines.
Some of the most important components to SEO include meta tags, header tags, keywords, semantic keywords, page speed, internal link structure, and inbound links.