Simply put, SEO services are a set of tasks performed in order to achieve top rankings in search engines to increase organic visitors to a web site. However, the tasks involved can vary from site to site. Below we will cover the top 3 components of SEO service.
Technical SEO refers to the overall health of your websites structure. Search engines give preferential treatment in search results to websites that display certain technical characteristics such as a secure connection, responsive design and fast loading time.
Technical SEO also takes into consideration canonicalization to prevent duplicate content, robots meta tag structure to ensure search engine can crawl your website and sitemap structure to tell search engines about all the pages on your website.
The technical SEO tasks mentioned above are just the tip of the iceberg. If you want to find out how sound your website is, you can run a free website audit at SEMRush.
On Page SEO
On page SEO refers to the tasks you can take directly on your website to help search engines understand what your website and each individual page is about.
The first thing to look at when optimizing a web page is it title tag. Optimizing your title tag is the single most important thing you can do because your title tag tells search engines what the subject of your web page is and how you want your web page indexed.
Secondly, you want to optimize your description tag. Optimizing your description tag is important because it is the sales line searches see when your web page shows up in the search results. A good description tag will help increase your websites click through rate which tells search engines that their searchers find your listing highly relevant to their needs.
On page SEO isn’t limited to just title tags and description tags. Other task can include schema markup, schematic keyword usage, header tags, image optimization, outbound linking, internal linking… the list goes on and on. You can check out our SEO Blog to learn more about some of these tasks.
Off Page SEO
Off page SEO refers to actions taken outside of your website by you or 3rd party website that have a direct impact on your organic rankings on search engines.
One of the most popular and often talked about off page SEO tactics is link building. This task consist of reaching out to 3rd party website owners and asking them for a link from their website that points to your website.
Another popular off page SEO tactic is to create business listing in directories such as Google My Business,Bing and Yelp. When building these listings you have to be very careful to ensure your business listing information on these sites matches your website and are consistent across all platforms.