Imagine if you could make one simple tweak to your online plumber marketing strategies and see an instant boost in organic website traffic and leads.
Or even better:
What if there were 6 of those tweaks…
… and each of them could consistently generate new leads for your plumbing business?
You would probably want to know about them right?
Lucky for you, I am going to share with you the exact strategies we used to generate new leads for a local plumber in Tulsa, OK.
Our Step by Step Plumber Marketing Strategy You Can Implement Today
- Add Local Web Pages For Each City & Each Service You Offer
- Optimize Meta Tags For Improved Search Rankings & Click Through Rates
- Insert Rich Snippets To Make Your Search Result Listing Stand Out
- Submit Your Entire Website To Google Search Console For Indexing
- Customize Google Analytics Using Google Tag Manager & Track Everything
- Optimize Your “Google My Business” & “Bing Places” Pages
- Make It Easy For Your Customers To Leave An Online Review
1. Add Local Web Pages For Each City & Each Service You Offer
As a searcher for local plumbing services, you are more likely to make contact with a business who offers the exact service you are looking for and is in the same neighborhood as you.
As Google, Bing and other major search engines, they are increasingly trying to provide their users with the most relevant web pages based on the users search.
That’s where adding local web pages for each service you offer will have your website showing up on search results.
Here’s how it works:
Determine which suburbs you want to start generating leads in.
Next, create a web page for each city that explains who you are and what services you offer.
Next, create a web page for that explains each service you offer in that city and link that web page to the city page.
Duplicate this process for each city.
2. Optimize Meta Tags For Improved Search Rankings & Click Through Rates
With each new web page you created, you will need to research keywords your target audience is searching for.
Once you have your keywords ready, you are ready to start optimizing your meta tags.
Your title tag is one of the most important meta tags on your website so it is imperative that you get this step right.
This post will show you exactly how to optimize your title tag for first page rankings on Google.
Once you have your title tag in place, it’s time to tell search engines how you want your web page to be described to searchers.
Although your description tag does not directly impact search rankings, it directly impacts your click through rate which impacts your search rankings.
This post here will show you how to increase your click through rates with killer description tags.
3. Insert Rich Snippets To Make Your Search Result Listing Stand Out
Have you seen results on Google where star ratings show up underneath the clickable link?
Those are rich snippets and they make your listing stand out.
As a matter fact, case studies have shown local businesses can see up to a 30 percent increase in organic traffic by implement rich snippets.
Installing rich snippets is a little bit techie and you may want to consult your SEO expert or web design for implementation.
However, you may want to visit this post if you have a WordPress website and you want to install rich snippets yourself.
4. Submit Your Entire Website To Google Search Console For Indexing
Now that all of your local SEO tasks have been completed, it’s time to tell Google all about them.
Google Search Console (GSC) is a free tool from Google that provides you with a plethora of information about it’s searchers and your website.
GSC is easy to set up, essentially all you do is head over to GSC and add your website.
From there, GSC will give you a snippet of code to add to your website.
Once the code is added, you are done!
Now that GSC is integrated into your website, all you have to do is tell Google’s bot to crawl and index your website.
This post here will tell you how to use GSC and how it will improve your websites rankings.
5. Customize Google Analytics Using Google Tag Manager & Track Everything
Google Analytics (GA)and Google Tag Manager (GTM) are both free tools from Google.
GA allows you to see how many visitors came to your site, how they got to your site and what they did on your site.
However, to track even more details, you will need a GA expert that knows how to set up conversion tracking, customize segments, set up remarketing audiences and much more.
GA works in tandem with GTM. GTM is basically the drag and drop way to customize GA without having to log into your website and change raw code.
Additionally, GTM gives you the ability to instantly know whether or not you set up your tracking preferences properly.
We often refer to Measure School on YouTube when we run into issues because they truly are the experts at GTM.
6. Optimize Your “Google My Business” & “Bing Places” Pages
Google My Business and Bing Places are basically business listings on the major search engines.
When a user does a search on Google or Bing, often times they will see map listings at the very top with businesses names and contact information.
These results come from Google My Business and Bin Places listings.
There are a number of factors that are in play when Google and Bing determine whether or not your listing is worthy of “top of the first page on the map” placements.
When optimizing your business pages, be sure to use the same name, number and address that is on your website.
Additionally, you will want to select the most descriptive category for your business, continually add photos and always ask for reviews.
7. Make It Easy For Your Customers To Leave An Online Review
Reviews play an important role in how online searchers find and select plumbers they want to make contact with.
Simply asking a customer to review you on Google or Bing or Facebook isn’t enough! You have to be proactive and provide them easy access.
Chances are, not all of your customers are going to have a Google account. However, I am willing to bet they have at least one account on one platform your business has a listing on where they can leave a review for you.
This post will tell you about our ingenious way we help our clients get more online review.
Is Getting More Leads Really That Simple?
Yes! We have used the techniques above for a variety of different local services and they have had amazing results.
We actually just implemented this strategy for Acts of Service Plumbing out of Tulsa, Ok on July 1st, 2018.
Acts of Service Plumbing had a simple 1 page website and they were virtually impossible to find on any search engine.
Curious to watch and see how our plumber marketing strategy works for them?
Head over to their portfolio page to see how many organic visitors and organic leads are generated in the very 1st month they showed up on the first page of Google.
Once you’ve done that, take a second and leave a comment.
We’d love to know what you thought of the post.